Frank Budgen: RIP
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Frank Budgen, one of advertising’s greatest creatives and directors, has passed away.
He was the best director of that golden period of the mid-to-late 90s and early 2000s.
As a creative during that time I know that every team in London, if not the world, would pray that Frank would agree to take on one of their scripts.
It would take forever to list everything he won, but in short, he was D&AD’s most awarded director of all time, won two Cannes Grands Prix, and was the Gunn Report’s most awarded director of the year several times.
Here’s some of his best work:
https://www.youtube.com/watch?v=XbseqMxhoP0
An amazing talent. Escape The Sofa was his best in my view. So well paced.
He (and his partner) taught a D&AD class I took at BMP years ago. his advice really made an impact. Nike “Tag” was so good. Double Life was genius too. RIP.
Can you share his advice, Vinny? What was it you remember in particular?
Parvez,
the gist of his advice was not to harbor any delusional thoughts that we would somehow get magically ‘discovered’ like on a TV show. And that it was going to be a grind to get noticed and hired. And, he was right.