Some really, really good posters (at last!)
If you’ve ever been to LA you’ll know that it’s a town full of billboards. This is partly because of the number of films advertised here, but also because of the low-built, widely-spread landscape – full of gaps and sides of buildings that work well for outdoor advertising. We also drive everywhere, so there’s plenty of opportunity to check them out.
Which delights me for two reasons: first, because I live there and second, because I love a good poster. In my opinion it’s the purest form of advertising; if you can make your idea work there, you can make it work anywhere.
And that brings me to the subject of this post: the new Postmates campaign.
For those of you who might not have noticed, 180’s LA branch has been steadily acquiring Cannes Grands Prix and other awards for its excellent and often ‘for good’ work on proper clients.
The latest example of this are these excellent billboard ads. All I can say is, I wish I’d written them, they’re really well art directed and they work brilliantly in real life (here’s another article about them). Congrats, all!
Pure Genius.
We get it.
Agreed. Lovely posters.
But without their endline “Anything, anywhere, anytime. We get it.”
Will anyone outside of LA get it?
Why would it matter?
I don’t get it. What are they for?
Really? Well written?! Yet another brand hopping on the ‘when you…’ bandwagon?
Weak, in my opinion.
And the art direction looks like it was done by Google Slides!
I mean… great ads! Witty, current, great copy, minimalistic but effective art direction (clean and simple)… but who are Postmates and what do they do? If they trying to get brand awareness, it doesn’t convey a service/product, and if it’s tactical, there’s no CTA?? Sooo… what’s the end goal they’re trying to achieve?
I love how clever they are. However, I am a neuromarketing student who just ran a study using eye tracking technology and the billboards are way too wordy. In traffic the average max for words read on a billboard is between 4-5.
Ooooh! Some data!
Does your course tell you if 12 interesting words beats 4-5 boring ones?
LA is full of traffic, so there’s plenty of time to read these.
But thanks for pointing the word thing out.
Awesome ads. Thanks for sharing
Work won’t sell the product!