A fine ad for a fine cause
I’m assuming the applause for NHS and other workers on a Thursday night has fallen silent.
That’s a shame. They’re still doing exactly what people were applauding them for back in April.
But this ad hasn’t forgotten. It’s a lovely appreciation of the amazing NHS staff and volunteers who are still working tirelessly to keep people safe.
It aims to help raise more vital funds for the NHS Charities Together Covid Appeal, and features real NHS professionals, who also advised on aspects of the script.
Nice one! (Interested declared: my old AD and friend Daryl Corps was the CD).
Agency: Iris Worldwide, Global ECD: Grant Hunter, Creative Director: Daryl Corps, Creatives: Filipa Mauricio & Michael Boszko, Executive Producer: Michael Hanney, Production Company: Sweetshop, Director: Nicholas Jack Davies, Editor: Billy Mead @ Ten Three, Soundtrack: Birdy, Colourist: Simone Grattarola @ Time Based Arts, Post: No.8 Sound: Sam Robson @ No.8.
It’s a good ad, but the focus of the NHS as charity is something we should all be wary about.
https://www.theguardian.com/commentisfree/2020/apr/22/giving-nhs-charity-fundraising-coronavirus-state-taxes