Harvey Nix Christmas ad.
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I didn’t like last year’s thing much (I can’t remember the line but it was something to do with spending it on myself).
No matter, though; it won every award going many times over.
So my taste is very poor.
Sorry.
This is quite boring.
Maybe it’ll win a Black Pencil at D&AD.
shit ad, good idea.
The comments on Youtube slam this one better than I could:
“[…]This must be the year of shallow girl adverts.[…]”
“should be one where mum says, ‘you’ll get no shoes from me, you grubby little cunt.’ and slams the door.”
Even worse than last year.
Feels like it would be better as a print ad or DM type thing in store
Harvey Nichols: for selfish cunts.
Great strategy.
I agree with your post 100%
What a horrible thingy…
Waste of footage.
Turkey, anyone?
I like the idea of ‘joke’ Chrissy cards you send to mates demanding blingy pressies.
The ad, not so much.
This is just a bit of DM or digital right?! But they’ve dragged it kicking and screaming into a shit ad. Very poor
What a shame.
I used to love Harvey Nics.
It was a simple and clear strategy.
This though seems to be yet another step away from greatness, becoming complicated in an over thought strategic postioning that is struggling to have any sort of engaging humanity that resonates.
Ben, your post is bang on the money.