New Old Spice Ad and a cartoon/lady explaining yesterday’s post
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The new Old Spice ad lacks the one-take amazement of the others but makes up for it with a very funny ending. And besides, I think the one-take stuff was heading down a bit of a cul-de-sac (Thanks, G).
And the excellent cartoon on the damage of bottled water (actually, it turns out we’ve been somewhat hoodwinked into buying billions of gallons of the stuff. This was to some degree the fault of the advertising industry. Bottled water advertisers can balance out a Karma deficiency by joining my Water Water Everywhere project to make clean, non-bottled water readily available. And thanks, M):
I like the “Smell like you look amazing” line.
The mark-up on bottled water is almost as high as that on cosmetics. My own answer is to ‘Fill up at home before you go’.
Old Spice feels amazing again. They know what they’re doing! Super brave client. Love when he gets hit by the truck.
bored of old spice now
First few dandad shortlists out, not a great show from uk.
Hello Ben
I have read a book that I thought may interest you. You may have read it already. It’s called Bottled and Sold – The story behind our obsession with bottled water by Peter H. Gleick.
He campaigns for more water fountains to be available in city parks and buildings.
His book is U.S. centric but mentions the UK frequently in his book too. There are some amazing facts in it re bottled water v tap water. As well as some interesting historical background and some comments on the world of advertising re bottled water.
I thought it may interest you too.
http://www.amazon.co.uk/Bottled-Sold-Story-Behind-Obsession/dp/B004L62FK2/ref=sr_1_3?ie=UTF8&qid=1303807024&sr=8-3
He also has a blog here http://www.sfgate.com/cgi-bin/blogs/gleick/index?
The google generated ads crack me up on his blog.
Jim
Hi Jim.
Many thanks for that. I’ll check it out and get in touch with him.