K-Swiss ad that is all an ad should be
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(Thanks, M.)
36 Responses to K-Swiss ad that is all an ad should be
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As a huge Eastbound and Down fan, I’m bound to say this is ace. Erm, but it *is* isn’t it. It really bloody is. Brave AND brilliant.
What- a year old, 5 minutes too long, and painfully unfunny? Poor old K Swiss…
I dunno if it’s better, but I like this more/think it’s funnier than Old Spice.
Apparently the copywriter is 22.
So good i want to cry.
“I’m turning shit right on its goddamn head”
Ha ha. Hilarious
I’d work for that dude.
Come to think of it, I actually did work for a dude like that. Best line: “Let’s get lunch. I’m so hungry I could eat the ass off a low flying duck.”
What ad? This is a short film that could never play on any broadcast channel on the planet. So how does it qualify as an ad? Amusing, to be sure. But seems more like an exercise in mental masturbation. Could make a pretty good movie, tho. Let’s just not call it an ad. And it doesn’t exactly make me want to sprint out and buy some K-swiss shoes, either.
That was 4.58 minutes well spent. Very funny and a wholly relevant follow-up to your NOTW piece, which was obviously your point. The balls-out entertainment masks the fact that K Swiss is a slightly shit brand, leaving you slack-jawed at Michael ‘give me another explosion’ Bay’s awesome hair and the fact that he’s in it. I heard the guy who made it is, like, 9 or something. It amuses me that someone thinks this is boring.
Rob:
advertisement sometimes US, advertizement […ôdÀàv…úÀêt…™sm…ônt -t…™z-]
n
(Business / Marketing) any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc., designed to sell goods, publicize an event, etc
Whether it is an “ad” or not is semantics. Call it a promotion. Whatever. I get what you’re both saying.
To Rob’s point – and it is a valid one – the audience for this promotion is limited by where it can be seen. It won’t run on television because it’s too bloody long. Putting to onus on the consumer/viewer is a risky an unproductive proposition. How old is this again? And I’m just now seeing it? The BMW films did a much better job of driving traffic because they teased them with, wait for it, TV ads. This seems more of a one-off unless parts of it have run as TV ads.
To Ben’s point, it is an advertisement. Yes. It promotes a product. How well it does so is largely subjective unless K-Swiss has some concrete numbers.
i think this is sheer brilliance. what a refreshing change from earnest athletes pretending they’re superman. and i love that it’s polarizing too. you don’t think this is funny? come up with something funnier. it is funny.
God, you lot are a laugh a minute today aren’t you.
Its great. and there is a shorter version cut for an ad that is on creativity, and it’s great too. 3
Of course it is brilliant.
Anyone who works in advertising who thinks this is rubbish needs their head testing. This is very, very, very funny and breaks lots of moulds.
It’s got Gold written all over it.
Dont know if its better than Old Spice but it is DEFINITELY funnier.
Fucking awesome. A bulletproof tiger man fucking champion of an ad. If you don’t like it you suck ass. I’ll be astonished if this doesn’t shift shitloads of K-Swiss trainers, however lame and shit K-Swiss trainers may be. THIS is how to do the ‘challenger brand’ thing that loads of clients talk about but most don’t have the balls to put into action.
Remember: surrender is death, And death is for pussies.
It’s very funny, but a lot of the credit should go to the writers of EB&D who came up with the kenny powers character.
But the idea of him getting sponsored by K swiss is a nice one and whoever wrote these scripts nailed them too.
It’s an ad. If you can’t figure that out, maybe it’s time to change industry.
For those twats worried about reaching an audience – young males aged 15-35 who buy sports gear, follow sports and watch shows like eastbound don’t sit in front of the telly too often.
What they do do is download stuff and email/post to facebook funny links and videos laced with profanity.
Go visit Tumblr and check out the facebook feeds of some young uns. This is fucking everywhere right now.
Also, get your head out of your arse.
Now that’s an ad.
Rob Hatfield = total cock.
Love it.
Someone’s resurrected film with five minutes of borrowed interest.
Break the rules and great will follow.
I have to say that after seeing this ad I am seriously thinking of not thinking K-Swiss is shit.
That is a MASSIVE turnaround from the rest of my life when I considered it to be the brand for eurostudent dicksplashes and clueless tennis pricks.
The CEO Zuckerberg wishes he was.
And if you don’t think it’s funny you need your head looking at. Motherfuckers.
“Now that K-Swiss is bigger than cable television and/or drugs…” Brilliant.
even if there wasn’t a 30-sec made for tv ad, this is fucking brilliant advertising.
if something is good and brave then people will seek it out.
and PR is a big part of the equation in pushing go on a project like this.
wiki-love all round
bit like this innit? http://www.youtube.com/watch?v=RzToNo7A-94
I too was reminded of the Terry Tate campaign by the clothesline from the wrestler, but it’s a small part of a bigger, funnier thing.
Don’t smell like shit.
Hey Ben, not only has your blog single-handedly sunk the NOTW, but now the BSkyB bollocks in its wake. Well done. Who’s next?
James MacAvoy.
I don’t like him.
On the Murdoch Sky thing, have you seen this bit of funny URL buying:
http://www.foxnewsuk.com/
I’d applaud the marketing chief for being brave and going with KP as ambassador. Creative wise, it’s pretty much defined and written by the EB&D writers. Would love to see a real life version of this with a cracked out drunken Gazza taking over Umbro or Tiger and his hookers running the rule over Nike.
O.K. The fact that this is generating a lot of buzz and considering the target audience, I have reconsidered. If anything, it is very in your face. So I will keep an open mind. And I agreed it was funny.
And Mick G.: I am not a total cock. 78-79% maybe. At least I have the balls to use my real name.
Rob Hatfield.
Mick G is my real name, I’m Kenny G’s brother.
PS I also know a good ad when I see it and I don’t have to rely on ‘what’s trending’ to make a decision.
I’m guessing you’re a planner.
I agree Rob. It does take balls.
No, Mick. I am a Creative Director and copywriter. But apparently my definition of an ad is a little different than you younger, wired to the internet types. I cut my teeth on mass media, so forgive my reluctance to call everything that happens an “ad.” Also, I left my “poop” and “fart” joke humor back in 5th grade, so I don’t think yelling”m*therf*cker” every 5 seconds is all that humorous. Plus, I’ve never even heard of “Eastbound,” so perhaps I suffer from a lack of context. My bad…