Lovely lottery ad
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How many lottery ads have we seen?
And how many have been really quite poor?
Well, just like Bag of Smiles, this one has decided to avoid the down and dirty crapola we usually see and instead bring a simple truth to life in a beautifully charming way.
(Thanks, L.)
Nice piece of film. But I bet it is a bit abstract to motivate the average punter to buy a ticket.
Really?
This is what it feels like to win the lottery/buy a bag of crisps/chips/peas/cereal/have a bank account/own a volvo/Renault/Citroen/although not BMW as you now feel gay when you own one of them/and anything else planners tell you.
Would anyone like to hazard a guess as to the brief?
But it’s just a good looking mood film…
Beautifully shot but that’s about it, isn’t it?
It’s not a mood film. It has an idea and a narrative.
Of all the products that say ‘this is what it feels like to…’ the Lottery is the only one that actually makes sense. And most of this ad is not ‘feels like’ so much as ‘is like’. The action is metaphorical but they are metaphors for a real situation (leaving your job, telling your boss to stick it, escaping the drudge of the city etc.).
if you win the lottery.
you can bang hot birds.
done.
Even if you is a bird and shit.
all women want to bang women.
especially once they have money.
this is a fact.
I think my number is up if this is what it’s about.
The only simple truth this ad brings to life… is the one that says most Spanish ad are shit.
no, g-l. money got nothing to do with it.