How Dave Droga Judges ads
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(Via @awoooooga.)
Apparently there was a Saatchi-wide presentation in front of all the Proctor and Gamble bigwigs. All the Saatchi CDs had to answer the same question. After this happened, Dave had to go to hospital to have his tongue surgically removed from his cheek.
It’s good isn’t it? Especially the dig at Lintas…
I reckon a few accounts teams have seen this and take it with them to research groups.
This only proves that the bigwigs really don’t have a sense of humour and actually took it seriously.
It’s annoying that David Droga is also in better shape that I am.
Actually, I know a few creative directors who apply this formula when judging work.
Enough all ready.
This is my life.
DD was the Foreman of the Integrated jury at D&AD. Who’s to say that they didn’t use his calculator…..
What is going on with all the creative output at chi, it’s like they’ve replaced the creative department or something! Just seen the new rich list stuff, what a load of cack! But that’s just my opinion. Have you seen it Ben?
Hmm. Were it not Mr Droga I’d have been out of there in under a minute. A cult-of-personality sledgehammer to crack a bleedin-obvious nut. Way too much effort for very little reward.
Love this. In working to this formula right now and just scored a 9.
Slickest 5 minute shit I’ve seen in a while.
He would be adlands’ most charming rapist – in a good way
@oh dear.
Matt and Wayne left.
So yeah, there ‘Creative Department’ left.
Bollocks to yous, Cock Blocker, I just got a 9.2. My experience number really paid dividends.
Planning is nicking the chart while I speak. P&G are in on Friday.
p.s. I think Mr Lucky just got rumbled at chi
I just ask the Planners to score it.
oh and that accent! it’s delicious.
Has anyone mentioned the magnificent tits on the assistant?
I’d like to cover them in ground nut oil, stick my willy between them, rub it up and down in a rythmic ‘action’ that I have entitled ‘to and fro’ and shout “Launch the pleasure skiff coxswain! I’ve swamped me gunwhales!”
Yes I would.
Has anyone mentined the magnificent set of tits (wazoomas)on the assistant?
I’ve never seen a pair of tits (breastoids) that I’d like to play with more. And shout “My willy is aflame, douse it with your Extinguishers of Boobulon (tits).
“
er… i think its time for a new post.
Er, that’s fascinating.
@Adam & @Dickhead
Since Jon ‘Go home early’ Burley’s arrived at CHI, they have only won 1 pitch (client was ex McDonalds) and produced the Turkey of the Year so far and the agency has plummeted down the rankings from 7 to 17. And on top of that the atmosphere in the agency is awful.
How long till Mr Hornby takes action and gets a proper ECD?
@ Oh dear…….I’ve just seen the new ‘Rich list’ stuff. What’s the problem with it? I think it’s bloody good….but thats just my opinion. x
So do I, and the moving version on the tube walls is even better.
@m denton esq
The problem with the new Rich List work is that it’s just a very bog standard first thought, a human bar chart, if you like. It’s not very smart, lacks any emotion, and is missing that bit of ‘clever’ where you go ‘Ah, i get it’. It’s just very bland…but that’s my opinion (smiley face)
interesting hmmm.
why don’t you point to a piece of your own work that’s better?
go on. dare ya.
i agree with you mr denton.
Just expressing an opinion Gout-Legs…or have i missed the point of an open forum?
I have had my work discussed on Mr Kay’s excellent blog before…some people liked it, some people didn’t…but they were just opinions, nothing to get het up about. (smiley face)
who’s het?
your opinion wasn’t really about work though was it?
het up: adj. angry
And you’re quite right, it wasn’t just about the work, it was about the downward spiral of CHI as well…which is still an opinion.
And yes i did work at CHI before you ask, but now i’m happily employed on the other side of the Atlantic.
Because my opinion doesn’t concur with yours on the work, or the state of CHI, or anything else really doesn’t bother me…but it seems to irk you somewhat.
For the record: irk: vb. to irritate
@Hmmm
It has been brought to our attention that there are a few haters towards CHI on this blog, and in more recent comments, it could be suggested that Hmmm is posing as us (can’t think of anyone else that has left CHI and crossed the Atlantic).
For the record, we have no reason to be twisted and bitter. CHI has been very good for us – two yellow pencils in the last two years are not bad stats and definitely doesn’t leave a bitter taste in our mouths; more a Dom Perignon taste in fact.
So I am farting and wafting it back across the Atlantic in your general direction Hmmm (wind is good today, both from out of my behind and the direction it’s blowing), and I hope it hits you smack in the face you imposter.
Your pathetic comments are like the modern day equivalent of graffiti in the school bogs, but at least ‘Matt got a smelly finger from Lucy’ was true!
@hmmm
Pathetic
what a twat.