The First Africa-mongous Ad Of What Will Be An Africa-mongous Year

Here’s the new Visa ad:

It’s full of many lovely touches that make it obvious that someone very good directed it (take a bow, Chris Palmer).

I love the guy getting thinner as he goes on.

And the fact that it doesn’t get African/World-Cuppy until you’ve had a chance to get into it.

Nice one Saatchi and Saatchi London.