Durex ad
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It’s an interesting new take on the age old problem of advertising rubber johnnies, and as a product demo it’s pretty darn fine.
Good music and nice direction means it’s definitely the best ad I’ve seen since last week.
I like that. Particularly the way that the water-filled condom bends round the girl’s head in slo-mo. Product demo, done right. Now somebody will post a link to a 5-month old bit of YouTube that matches it almost frame for frame, I expect.
Saw the end coming a mile away.
@ S&C: congratulations.
I thought that when ‘dad’ came out of the loo they were going to get one of his used condoms and fill that up, perhaps with semen they had randomly collected from other old condoms that they found in wheelie bins outside brothels.
But that would have been kind of icky.
Out of curiosity Ben, what do you think of the newest Southern Comfort ad? Just seen that it was posted in America in July, but as far as I know only been on over here for a couple of weeks.
I can’t get enough of it, which makes me think there’s something wrong with me rather than right with the ad:
http://www.youtube.com/watch?v=ygeWsoYYMuQ
The reason I did Ben was because it said “Durex Ad” in the title and the first thing we get to see are exploding water balloons. If not for the title, I might have not known what was coming.
Yes. It’s funny/annoying when that happens.
The first time I ever entered an ad in an awards thing I made a similar mistake. It was for a show on the now defunct TV channel Live TV. I gave the title of the radio ad as ‘Topless darts’. The problem came when the ad (not mine) was judged by an audience who had seen the title on a screen. The script featured the famous man who reads out the scores after the darts go in (the one who says ‘One hundred and eighty!!!!!’):
SFX: Thunk of three darts hitting the board.
’32’
SFX: Thunk of three darts hitting the board.
’36’
SFX: Thunk of three darts hitting the board.
’38 double D!!!’
VO: topless darts, 10pm on Live TV.
So everyone laughed at the call of 36 because they saw what was coming. Sorry, Sam and Dave. I fucked that one right up.
And I love the idea for Southern Comfort. The execution was kind of fun, but I can see lots more good ones in future.
It’s Plastic Bertrand.
NOT Rubber Bertrand.
Just not thought it through, have they.
If we’re wrong Ed, I don’t wanna be right.
Next step is to make a full ‘sony bravia’ type advert of this with thousands of coloured ones bouncing/rolling down the road, that would be an epic way to advertise them
And slow motion shots of women getting hit by them in various places.