Fucking Brilliant New Ad From Glazer/Sony/Anomaly

It’s got humour and irreverence, you can tell it was directed by a master and the idea is spot on.

My favourite of the year so far (along with Old Spice).

(Thanks A.)

UPDATE: I think it’s interesting that some people don’t get it. I can be quite bad at ‘getting’ ads but this one seems obvious to me: this looks cool, but it’s pretty clear that it would look 100 times cooler in 3-D (ie: on a Sony 3-D TV). So buy one. It’s a brilliant negative product demo.

By the way, Balls sold a lot of TVs. Just not Sony Bravias. As an ad it didn’t work for Sony. I think this one will have them flying off the shelves.