Ad Contrarian continues to be contrarian
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Peerless blogger The Ad Contrarian has begun a new venture.
If you’d like read about it you can click on either of the two links above.
I’ll just reprint one of his most salient points:
It wasn’t long ago that the agency business was the province of independent entrepreneurs. In the 1980’s Y&R was the largest agency in the U.S. with a 1 1/2% share of the US advertising market.
Today, four global holding companies control over 70% of the advertising in the U.S. We don’t believe this is a good or healthy thing.
Best of luck, Mr. Hoffman.
Ready his book was like popping a giant brain boil I’ve had for ages.
…’reading’ his book