Apparently ‘now is a good time’.
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http://www.youtube.com/watch?v=n9AzodsVF-M
I literally have no idea what that means, but it’s great that some cider-guzzling tramp had a good go at explaining it to me.
If ‘now’ is a good time, what about that good time I had several years ago after one too many margaritas when I jumped into a bin in St John’s Wood High Street with my pants on my head? Why is now a better time than that?
Answers on a postcard.
UPDATE: Apparently last September was also a good time…
http://www.youtube.com/watch?v=9Udg8doqOes
Oops!
http://www.youtube.com/watch?v=9Udg8doqOes
Why’s his tie all fucked up and shit? I just wanna peanut him for the whole 40 seconds.
Personally, I have never asked how some people end up in the middle of the now.
It’s the Orgazoid!
It’s poetry innit.
It’s a way of showing that the copywriter is creative. And it’s easy for the client to buy because we were taught that poetry is creative at primary school.
Here, the public gets to enjoy the metre of one of the nations most untapped poetic talents. Trapped selling insipid piss to a thirsty populace.
And we should be grateful.
Because we live in an age of poetry.
We just can’t get us enough of that good old poetry.
(sarcasm aside, if you are going to stoop so far as writing a fucking poem, then this is pretty well crafted.)
I don’t think it’s too bad, as it goes, but the problem is that booze marketers are stuck in a tiny hole, where they can’t say anything interesting about their product in case they accidentally look like they might be saying drinking is good and they can’t break away from the tired RTB/USP thinking that their big brothers in FMCG told them was really cool in 1993.
So they all make the same ad over and over, lunching from “flavour” to “process” to “being together with mates” back to “flavour” and so on.
Well, it certainly makes me feel like I need a fucking drink.
It’s not just the booze marketers.
The car guys have also jumped on the pretentious poetry bandwagon. See Mazda and Mercedes Benz.
Once again the advertising industry has painted itself into a corner by underestimating the cretinous moronity of clients. No matter how hard they try to tell them that this is just a mood film, the client sees it and wants it.
Refuse to make mood films.
The client demands a mood film and ditches the agency if they don’t give him one.
Clients get the agency they deserves and vicky verky.
Sweet mother of Jaysus Christ!
I thought that was pretty good and if the copywriter wrote it he’s very good.
Also, a skanky looking brand ambassador. Respect.
My head just exploded.
Shit is whack.
Really this kind of ad has only got worse since Independent – Litany, which uses an actual poet, and some really beautiful photography.
http://www.youtube.com/watch?v=drTM_APpljY
Advertising is over and the bad guys won.
You’d kind of expect the bad guys to win though.
It’s their domain.
For fuck’s sake: Weird tramp
For fuck’s sake: Terrible, terrible rhyming
For fuck’s sake: Happy target market cunts in pub
For fuck’s sake: Utter nonsense
Shouldn’t that be, for Feck’s sake?
Wow. How did two agencies manage to end up with two such similar ads for two different brands?
An amazing and unfortunate coincidence. Or am I being naive?
You’d think the bloody actor would have said, “Hang on guys, this is really similar to an ad I just did for Johnny Walker.”
Or kept his mouth shut and took the second lot of repeat fees.
But you’d have thought they’d have asked if he’d done any other alcohol ads recently.