Clever ad for the Sunday Times
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(All the credits are under the clip.)
I wonder if they had to get permission from all the icons involved, and who exactly owns Tom Hanks’s portrayal of Forrest Gump, anyway?
And there’s a credited editor. What did he do, exactly?
Questions, questions…
Done – kind of.
http://uk.adforum.com/creative-work/ad/player/34450285
well made, but just a bit too close to this…
http://www.youtube.com/watch?v=iM1mPXJ95vc
(hate being a grumpy “it’s been done before” prick but sometimes you just have to).
That is clever. Lot of craft gone into making that look so seamless.
Don’t think of it as a huge rip off.
Think of it as a ‘cover version’ of the ad that’s almost exactly the same.
Both ripped off an artist who did a 3d film thingy Ben himself posted months back.
We’ve got short memories.
Originality’s overrated. Only people in advertising seem so obsessed with it. Many other creative fields are happy to mix & match ideas in an understanding that a+b=c. Like Jay-Z for example.
Is the idea nice? Yes
Is the style appropriate? Yes
Is it well executed? Yes
Will anyone outside of ad industry mistake it for a Jay-Z advert? No
I appreciate work has been ripped wholesale before now, and a certain amount of self-policing has to happen in order to call people up on it. But there’s a difference between using a technique or style to execute an (original/unique) idea and straight-up copying a cool video you saw once because it’s, like, cool and will look great in your reel.
Yes Ed. Precisely.