Fucking brilliant
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https://www.youtube.com/watch?v=q__1WF9aLY4
20 Responses to Fucking brilliant
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"Endearingly belligerent" – another blogger
Huh? Am I missing something?
Maybe.
Very good.
Can we drown the Foster’s ‘blokes’ now?
That would be a good call…
Okay, I’ll rephrase it; What am I missing?
I like the ‘at least we tried’ angle.
It’s entertaining, well made etc. And I’ve heard of Bundaberg Rum now (I hadn’t before) which is a good start. Is that enough for me to try it next time…? Hmm, maybe… maybe not.
Love it. Endeared me totally to the brand and the product.
This is great.
The boat sinking is marvellous. This is great. Not sure why you would try and criticise this. It’s fun. engaging, well-crafted, silly, must’ve been a blast to make, and make me want to get a fez.
The deflating of all pomposity is terrific, as this is the kind of thing most clients have difficulty grasping. ‘So, like, you’re telling me the boat is a bit shit? And the guys are a bit ugly? Err, can we look at the other route? The one about how long it takes to nurture the molasses? The one our chairman liked’.
@Adam T
I agree about the fez. Why is that though? Why do I now really want a fez, but I’m not convinced that I’m going to try that rum? Maybe that makes it worthwhile discussing or, god forbid, criticising?
BTW I totally agree that it’s fun, engaging, well-crafted, silly, and must’ve been a blast to make, though.
I think Dave Trott would go a bundle on this ad giving name memorability/recognition in a category where most people don’t care a great deal about product brilliance (as long as it’s not yellow turps).
Now you can go to a bar and see that bottle, or, heaven forbid, shout along with your mates that ‘Men like us like Bundaberg Rum!!!!!!!!!!!’.
I can imagine that happening. A lot.
Job done.
Ah! Hold on a minute. No wonder it made no sense the first time I watched it. Back then, the clip had been coded to start from a particular point. It ran from 0:55 onwards, meaning all I got was a bunch of sailors around a bar singing. I thought this had been done intentionally to make a point.
I hope you’re right Ben, but goes the spirit/rum category have the same dynamic as the session beer category… Not sure.
@Jud: yeah, sorry about that.
@S!S!: dunno. I think once you reach a certain standard (and probably add it to Coke or a Mojito) you just want a name to remember.
I think the vodka category is pretty similar: from Smirnoff up (and added to tonic/Coke) they’re much of a muchness, then it comes down to the brand.
Maybe.
Love it!
Has a whimsical quality to it that reminded of the scene from ‘Chitty Chitty Bang Bang’ when Lionel Jeffries sings ‘Posh!’ while being carried away in his Outhouse.
Bundaberg hardly trips of the tongue does it. However in Australia where it originates from they simply cal it Bundy. Wouldn’t that be useful in some way to the admittedly already nice ad.
Are brands okay with the idea that once you reach a certain standard they are all much of a muchness even more so once you add coke.
If the premium pricing is purely due to the branding and for no specific reason(s) could it be argued that the advertising is for rum per se over a specific rum? So does this help own label products and market leaders, rum in this case just as much as the challengers.
Great casting, great script, great proposition and with the DNA of Whitbread’s 30 year old campaign clearly visible. At least it’s not a fake-Kuntz.
Frank Lowe would have happily sold it (like he did for these).
https://www.youtube.com/watch?v=BCvckXYMBEc
https://www.youtube.com/watch?v=UmW9aIL1ftE
https://www.youtube.com/watch?v=fQmo-nnqhRE
i love it. a refreshing change from all the po-faced spirits brands who seem to think it’s their place to lecture young men about masculinity. rum is fun, this is fun. and the boat sank. bundaberg win.
Those Whitbeads ads are great great Les McQueen. But there’s a world of difference between those and this Bundaberg ad, which is kind of the point I was trying to cack-handedly make. I agree that the Bunderberg ad is funny, fun, a laugh, entertaining, all those good things. But is it a good ad for Bunderberg in the same way that those ads are great ads for Whitbreads? The Whitbreads ads are ads actually about people drinking Whitbreads and how they drink it – and they’re fun, funny, entertaining. The Bundaberg ad is fun, funny entertaining and the rum makes an appearance at the end. No doubt there are different ways to be successful, but I worry about this fashion for fun stuff with the product or logo just tacked on the end. If we want clients to keep signing up to do great work, surely we have to make sure it works?
@SellSell
For my money the ‘fun’ and the ‘product’ *are* integrated in this spot. The lunacy of the boat building (and subsequent sinking – which is sheer genius) is followed by the crew (who we’ve seen and got to know) gathered round in a kind of ‘after party’ at the bar – and drinking the product. Well – not all of them, but you know what I mean. Work (without rum) then play (with it). Or am I being much too sensible about the whole thing?
Fuck it. It’s a great script and it’s brilliantly shot. Wish I’d done it. I’d rather buy Bundy than some ghastly Diageo world-brand. Seen how Sailor Jerry has slipped into the mainstream with almost no visible advertising…? There’s room for another one I’m certain of that…