Packshot at the start, packshot at the end, sublime shizz in the middle.

https://www.youtube.com/watch?v=0Db5pjCHQms

Like many wonderful American ads, it gets the selling bit right out there, front and centre.

Then it goes batshit crazy (Skittles, Starburst, Nextel).

Thanks God for that.

(Seems to have directed by Ringan Ledwidge.)