The new John Lewis ad
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http://www.youtube.com/watch?v=iccscUFY860&feature=youtu.be
It’s another corker.
Haven’t we all wanted a pet penguin at some point?
And the conceit of a million Calvin and Hobbes comics was ripe for the picking.
The only thing I don’t like is the fucking awful version of one of my favourite Beatles songs. It sounds like Chris Martin at the end of an extremely wistful wank.
Otherwise, good show.
Again.
Corker? Behave yourself. It’s tired and boring.
They’ll be running out of things to animate over at a&eDDB soon…snowmen,bears, hares, squirrels, wistful orangutans, penguins.
The music is sickening. And why did it have to go from being a fun vid about friendship into a sad love story?
It’ll drive the mums mental again though.
Calvin + Hobbes + Oliver Jeffers’ Lost and Found
It combines two of my most cherished things and adds loads of saccharine and as you say a breathy horrible soundtrack.
I should hate it. But penguin on a trampoline.
Bless.
Meh. It’s a good ad, it’s not great though is it. It just stands out because every other ad on TVis a bit turd. Saying that it’s nice to see an actual idea for once and a good old fashioned end line.
Satire innit.
It’s got animals in it.
Watch sales of stuffed penguins soar. Unlike the birds.
The forumla is starting to wear thin.
And it feels long.
£95 to buy the penguin in store… havin’ a laugh.
I don’t care what you punters say. It was poignant, memorable, and made me tear up like a girly-man. Just like all the other Lewis’ ads. I’m pushing 60 and grew up on Disney. Pet Penguin? YES!
Not as good as last year’s “Snowman” but the bar has been raised quite high. Innit?
Who among you wouldn’t say, “I wish i’d done that.”?
It’s the heartfelt story of a boy’s sexual awakening, but his tender age results in his use of toy penguins to express these new, confusing feelings.
Sour grapes aside, everyone seems to love it + everyone’s talking about JL = good ad.
Nice job. Brave, fresh, charming, distinctive, surprising, beautifully made. I didn’t see the twist coming.
Good work.
I wouldn’t say “I wish I’d done that”.
I’m glad I fucking didn’t.
It feels like a bad impression of a John Lewis ad.
sure, if we put our creative wanker hat on we can say it’s another addition to the familiar formula.
But my mother in law will love it. And she doesn’t know who the fuck Calvin & Hobbes are, so she’ll think is also very original. And it’ll win lots of craft awards.
So win-win, right?
The fact that anyone is praising this toss goes to show how far we’ve fallen.
When i was that age i played with Transformers, not a cuddly toy. I’m sure kids play with Iron man, not penguins.
Plus this campaign is getting boring, as are most of Adam and Eves ads. They certainly have a set style.
sssshhhhhhhh I bet you’d still like to work there though wouldn’t you
It’s lovely.
You all know it is.
Stop bitching, bitching isn’t cool any more.
As a campaign it would go on any of your reels. If, indeed, you have a reel.
Now get back to designing the agency christmas card.
BOOOOOOORING but its better than this bag of shit. https://www.youtube.com/watch?v=EK0fKEvgXJo
@GL
Nail.
Hit firmly on the head.
I THINK THIS IS AN AMAZING AD. THE CREATIVE DIRECTORS MUST BE GENIUSES!