Najeneun ttasaroun inganjeogin yeoja Keopi hanjanui yeoyureul aneun pumgyeok inneun yeoja Bami omyeon simjangi tteugeowojineun yeoja Geureon banjeon inneun yeoja the weekend.

What did we get stuck in our rectums last year? (Thanks, T.)

The nice guys of OK Cupid (thanks, T).

Why the South Park creators are so fucking brilliant.

Good old Peep Show.

Movies before and after CGI (thanks, E).

The best title sequences of the year.

And the best cinematic shots of the year.

Happy New Year!



But then I was chillin’ because the man had a beard and a bag full of goodies, 12 o’clock had neared. So I turned my head a second and the man was gone, but he must have dropped his wallet smack dead on the weekend.

Amazing resin art (thanks, M):

Join a religion for Christmas:

Night of the Hunter is a truly great movie. Lots of stuff about it here.

A good, spoiler-heavy explanation of the influences behind the original Star Wars.

Charlie Kaufman interview.

The world’s best unphotoshopped photos.

The world’s worst jobs.

NY Times Year In Pictures.

Can you cry in space?

Amazing data viz of WW2 deaths:

 

Merry Christmas!!!



celebrate sponging, the fluffer of creativity.

I recently read a quote from Renoir:

‘Your imagination will only supply you with a few leaves; but nature offers you millions, all on the same tree. No two leaves are exactly the same. The artist who paints only what is in his mind must very soon repeat himself’.

It’s very interesting and very true.

When Tarantino wrote Pulp Fiction in Amsterdam he filled up the movie with references to what he was seeing for the first time:

He also had Travolta smoke roll-ups made with Drum, a Dutch tobacco.

And it doesn’t have to be as direct as that. Dan O’Bannon was writing Alien when he found himself stricken with writer’s block. He wasn’t sure how to make the aliens different to what moviegoers had already seen so many times. So he went and did some research on insects, where he found the idea of corrosive blood.

Those are a couple of pro examples, but from the time I started working in advertising the idea of ‘sponging’, that is soaking up influences to improve your own creativity, was mentioned on a regular basis. Going out to see exhibitions or movies, travelling to new countries, reading books you wouldn’t normally read… these are all ways of putting some good fuel into your imagination.

But the indirect and unpredictable connections from A to B or A to Q or A to Purple can make it seem like sponging is merely an indulgence – after all, it tends to consist of enjoyable things that people do in their ‘leisure’ time, and not things that seem like work. So sloping off for a movie in the middle of a quiet day has the general appearance of bunking off, rather than directly improving productivity. Sitting at your desk reading a book could be interpreted as not taking your job seriously, or having nothing to do, even though the key to answering your current brief might be found on the next page. And you can only chat about movies for so long before you have to stop, and get down to some proper ‘work’ instead.

I’m sure I’ve written before about the way we’re conditioned in childhood to make a virtue of things that obviously seem like school work (filling up lots of blank pieces of paper by spending hours at a desk doing things you’re not that keen on), while the things that seem like ‘play’ are only allowed as some sort of reward for the work, and must be curtailed lest they eat into your work time and make you feel guilty.

Sure, there’s a point where you have to produce the thing you’re being paid for, but why does it matter how you get to it?

Maybe we should build compulsory movie, art and reading time into our jobs instead of trying to squeeze them in outside of office hours.

 



Stay, lady, stay, stay with your man awhile. Why wait any longer for the world to begin? You can have your cake and eat it too. Why wait any longer for the one you love when he’s standing in front of the weekend.

Filmmaker on flimmaker flaming (thanks, J).

Shitty acronyms.

Amazing historical photos (thanks, N).

get ready for Ep7 the easy way: watch all 6 Star Wars films simultaneously (thanks, J):

https://www.youtube.com/watch?v=XB1Pq1_M-Wg

Tumblr of stupid signs from Batman series (thanks, J).

Poorly-named products (thanks, J).

Michael Man n on Heat’s 20th anniversary.

Woman eats 100 slices of bread in 6 minutes:

https://www.youtube.com/watch?v=BFOW8q8oKrA

‘What the word crab means to me’ (Batshit crazy, NSFW and thanks, J):

https://www.youtube.com/watch?v=7Vz7b5EGeR0

Trolling Brendan Sullivan (thanks, G).

Star Wars bad lip reading (thanks, C):

And, lest we forget, Triumph the comic insult dog at the opening of Attack of the Clones.



Here’s a lovely little film about the greatest UK creative of all time

https://www.youtube.com/watch?v=LV2CJlO79PE



Side project

Hello Ben, I hope you’re well.

Apologies for hiding my identity. 

But I’m a creative and we’ve spoken before.

Recently I was a little outraged at the homophobic comments Tyson Fury had been making. 

So I had a think about a way to tackle it. 

And this was the result:

Inline image 1
The Fist of Fury is a gay sex toy that is an exact replica of Tyson Fury’s fist and is of course, officially unendorsed by the man himself. 

The Fist of Fury twists his public profile into combating homophobia and providing vital support for the LGBT community.

You can read more at: justgiving.com/fistoffury

But in the mean time, I’d really appreciate it if you put it on your blog and/ or tweet about it. We’re really trying to get it off the ground and in front of as many people as possible. 

Kind regards.
Best of luck with that!


Best Christmas ad so far

https://www.youtube.com/watch?time_continue=40&v=_YS2dSa-Ud0



The difference between a creative person and a creative.

Here’s an interesting piece on why we can all come up with creative ideas, but only some of us are actually creatives.

It’s a theme that has come up time and time again during my career: great ideas can come from anywhere, so if Johnny the Janitor happens to be passing your layout on his way to repairing the fourth floor bogs, and he suggests your endline might be better if you changed it from ‘Just Do Everything’ to ‘Just Do It’, then whoopee! Problem solved! Thanks, Johnny!

I’ve actually had this kind of thing happen on campaigns I’ve CD-ed. In recent years a lady from business affairs suggested a script idea that I thought was very good, so we put it in the mix alongside the work from the actual creatives and presented it up the chain. It didn’t survive to production, but that was fine – work can serve other purposes, such as showing the scope of your thinking, making other, scarier scripts seem safer, or providing the basis of a constructive conversation with the client.

But what would have happened if that script had made it to the very end? Would the lady from BA, with zero experience of choosing a director, writing an endline or running a VO session, take the role of creative during production? I think that would have been something of a disaster. Would she have returned to her department with a big pat on the back? Definitely. But what if she’d wanted to make more of those contributions, then learn the other aspects of the job of ‘creative’? Well, as the link above suggests, eventually she’d become a creative.

This is like those refutations of homeopathy or faith healing: if they really worked, that is if they passed the same degree of scrutiny as proper medicine, then it they would cease to live under those alternative names and would simply become ‘medicine’. So the non-creative who makes the contribution of a creative, that is consistently comes up with winning ideas right through to the final delivery of the ad, then they become a creative (if that’s what they want to do). And with the best will in the world, they’ll probably end up more valuable to the agency than if they stayed in BA.

But as the above article mentions, planners have been suggesting that they make contributions to the areas that are normally the remit of the creative (choosing music, commenting on the edit etc.). I don’t see why they or anyone should feel unable to speak up about an element of an ad that excites or bothers them. It may be a matter of finding the right time and place to make those comments, and the final say really needs to lie with a Creative Director, but the idea that everyone in the room should just keep their thoughts to themselves seems a bit odd. After all, in the end the public will judge the work, and everyone in an agency is a member of the public. Of course, it can’t be an unrestricted free-for-all, or you’d never get any work done, but if you hire intelligent people and work out at which stage of the process it would be best for them to contribute, then welcome those contributions.

On a slightly related note, I wonder how many of you have experienced the phenomenon of the person in another department who wishes to become a creative. Having experienced this myself as CD, I’ve been very happy for possible creatives to join from account management or planning. As in the example above, if they can prove themselves to be as effective as a ‘real’ creative then why shouldn’t they become a ‘real’ creative? Funny though that the wish to move departments never seems to happen in the other direction…

So if you can do the job of a creative, you’re a creative. If you can run round Aintree at 30 mph, you’re probably a horse. And if you can provide warmth and shelter for hundreds of people, you might be a building. Simple, innit?



You wanted control so we waited, I put on a show now we’re naked. You say I’m a kid, my ego is big, I don’t give a shit and it goes like the weekend.

Mexican Beatles lookalike convention.

An oral history of Mork and Mindy.

Prince’s long-hidden and fucking awesome cover of Creep (the solo around 7:15 will allow you to die happy):

Will the real Republican please stand up? (Thanks, P.):

https://www.youtube.com/watch?v=ltoon8MXnSo

Twisted wood frames (thanks, J).

A Christmas gift or two… or ten (thanks, G):

Watch Trump try to dodge a bald eagle (thanks, G):

Purple War (thanks, N):

https://www.youtube.com/watch?v=3VKfpz77X0c

 



Can you help?

An interesting email reaches me on the subject of a dysfunctional partnership:

Hi Ben, 

I’m a long time reader of your blog and I’ve sent you a couple of emails in the past about different things. Anyway, I was wondering if you could put my situation to your readers and see what they would do. 
I’ve been with my partner for just over 2 years now. We’ve done some great work together and 5 months ago we got a job at one of the top agencies in the world, and the chance to work on the best briefs. 
The problem is, she isn’t pulling her weight. 
I’m the writer and I’ve always done most of the heavy lifting when we’re concepting. Her specialty was throwing in a wildcard now and again. Sometimes, they’d be brilliant and I know that I’d never have got there myself. Other times, they’d require a fundamental change to the laws of nature and I’d let her down gently. But that was our thing, and for a while, it worked.
But now, she’s not even doing that. Our brainstorming sessions consist of me coming up with ideas and her often sitting in silence. On top of that, I’m also taking on more of the art direction whilst still doing all the presenting. 
Her attitude is pretty negative and I think she may be lacking confidence but I’m feeling like I’d be better off going it alone or finding someone new. However, I don’t want to throw a spanner into the works 5 months into our dream gig. 
I’m sure she knows I’m not 100% happy and I think she knows why, but I’ve avoided bringing it up as she doesn’t handle criticism well.
So what would you do? 
Sorry for the essay, but I was hoping you could put it out to your readers as it’d be great to hear from anyone who’s been through something similar. 
Cheers, 

No problem.

My 2 cents? I remember feeling exactly this way at various points in my career. I felt like the central idea was the only thing that really mattered, and if I had come up with more of them than my partner then I felt resentful at the degree to which he CLEARLY wasn’t pulling his weight.

Then I got a bit older and realised I was doing two stupid things:

First, I was getting myself in a froth over something unimportant. It would genuinely piss me off to the point of almost ruining good partnerships and friendships. I recall having a really big stand-up row with one of my ADs on our second week of placement at AMV. We were actually pissed off at each other so needed to vent, but I think it was just down to feeling like we might be fucking up this great opportunity and taking everything WAY too seriously. Anyway, we went back in the building, wrote some good ads and stayed for several years, thankfully avoiding the kind of stress that might have given me a heart attack, all for some Sainsbury’s price ads.

The second thing I realised is that I was wrong. On balance I think I might have come up with more ideas than one or two of my partners, but then someone has to say the idea bit. If you keep score about it then you’re only going to annoy yourself and your partner, and it will never reflect that fact that your partner’s suggestion to go down the pub or watch that old Aerosmith video was what made the idea pop into your brain. It doesn’t mean you won, or you were better; it just meant that, as a team, you cracked another brief. Hooray! Now the hard work starts. And that’s the other thing I learned to appreciate: as a copywriter I’d generally find that more of the work was done at the front end of the creative process. Art directors handle more of the later stuff: selecting photographers; sitting in the studio for hours on end moving type around; making the reds a little warmer in the grading suite. In the end the amount of work done by both of us was pretty even, and the execution was incredibly important to the success of the ad. That’s one thing they didn’t really teach us in Watford. Yes, the idea is critical, but so is the way it’s executed, so you need to be a team that’s good at both.

I digress…

That was just some general advice for those of you who think your partnership is unbalanced – it might be all in your head. But as far as the above situation goes, I can see some other big problems that are all too common…

‘I’ve avoided bringing it up because she doesn’t handle criticism well’? 

Here’s some news: most people don’t handle criticism well, especially when it’s aimed at their creative output. If she’s told you an idea then she’s taken a chance on you liking it, and you’re supposed to be tight together, so when you tell her it’s no good it’s probably understandable that she doesn’t handle it well. You might argue that she should rise above it, and that she ought to understand and accept the slings and arrows of the job she’s chosen, but you’re only two years in, so it might still smart. And are you giving that criticism in the right way? Are you sure you’re right? You’re not a CD, so who says you should sit in judgement of her ideas? I’m just being provocative to make a point, but it’s worth thinking about whether or not she deserves your criticism. I fucking hated those Yeo Valley ads with the rapping farmers, and if my AD had presented them to me I’d have laughed in his face. But then I’d have missed out on making some famous and well-loved ads. So if I don’t know for sure, how do you? The answer is nobody does, so maybe give her another chance.

The other thing that sticks out for me is ‘I’ve avoided bringing it up’. Yes, I know it’s hard, particularly as you have to spend all day together, but if you’re not going to be honest with each other then yes – you might as well split up. Take her out for a coffee and show her this post. Tell her you know she’s good but she seems to have gone a bit quiet lately. Is there a reason for that? You’re supposed to be her partner and be there to support her. It sounds like you haven’t even delved into why. Get drunk if you need to, but have it out. Clear the air. If she used to be good, she can be good again. She hasn’t just turned into a moron in a few months. Maybe, just maybe, the space you’re creating, with the odd misplaced sigh, or the roll of the eyes you thought she wouldn’t notice, is inhibiting her creativity.

Last thing is you could be right. She might be a millstone round the neck of your ascent to the advertising heavens. It wouldn’t be the first time that’s happened, and if that’s the case, sure: find another partner and split up with her (in that order). No idea who’ll get to keep the job in the fancy agency, but if you can’t do it together that’s the kind of quandary you’re going to have to face.

(The final thing you can try is the Landmark Forum. I swear by it. So do Dave Trott and Mark Denton. It might clear away what’s causing some of the above. Or it might make you realise you’d prefer to be an airline pilot.)

Do any of you have any advice for my anonymous reader?