Just to explain: this is an idea that was brought to Nike by the animator/director, James Jarvis, who says, “Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.”
So, is that as much of a ‘scam’ as all the ads that creatives bring to their local chip shops and clairvoyants?
Is this where ads are heading? No branding? Anyone can bring a client an ad and (presumably) get paid for it? Sounds like fun…
How big will this one get? It’s a bit gentle to compete with something like Next Level, but if it creates half the buzz for 1/100th the money, it may be worth watching.
Did this happen partly because of the current financial situation?
Did you enjoy it?