Something Strange Is Afoot

First I find Flake are advertising in DPSs in the weekend Guardian Magazine:

Then I hear the interesting rumour that the new Flake TV ad is going to be written by Walter Campbell and directed by Jonathan Glazer.

Intriguing to say the least, but I can’t help wondering why there’s all this fuss over Flake?

Then I remember: it is the crumbliest, flakiest milk chocolate in the world and deserves to be treated with the kind of respect such an accolade demands.