It’s funny because it’s true. Integrated campaign films are so often packed with bullshit that I’ve stopped caring.
In other ‘news’, hats off to D&AD for popping their 2010 pre-pencil results online here.
Also, you’ve probably noticed that the vast majority of people think the Orange Cinema ads should now die. Please let it be so.
Perhaps by the time you’ve read this I will have thought of another poll.