Have a good hearty read of this (thanks, R).
It’s funny because it’s true.
And speaking of digiwank… This is technically amazing, but utterly, utterly pointless.
But how good is this?
Richard, how big a cunt would any adult have to be to do that?
However, the film does look stunning.
I don’t think it’s a particularly intelligent article.
It’s easy to look at bad examples of digital and say it is comical. But then an artist could look at Cillit Bang ads and criticise advertising.
If he is saying it is fruitless to try and grab consumer’s attention while they are online, then I can’t understand why. We only advertise on TV cos that’s where the eyeballs are. Same with press. Why not online?
Certainly the medium is different and so it hasn’t been perfected yet. And perhaps the migration of money into social media nobheads is sickening and unjustified.
But no-one can deny that the internet changes how we behave, as TV did. And as a result it will change our industry. It’s not been perfected yet, and some people are doing it badly.
I’m no lover of the nerds who masquerade as marketing experts in social media, but I think that article is pretty lazy sniping and the ad contrarian does it much better.
What’s more, I think criticising someone for overstating the taste of bread, is laughable from our industry.
You could take any bread ad and criticise it along exactly the same lines. Even the CDP Hovis ads.
It reads a bit like bitterness. Which the ad contrarian never does. In my view.
I don’t think he’s saying that. I don’t see a point where he slags off the Internet as a medium overall, just the misguided lemming-like charge to do things online which have no consequence.
The bread thing is not so much slagging off the conceit that shit bread tastes good (although, yes, it does that). It seems more to be having a go at the idea that people would actually confess their stories of this behaviour and upload them to a website.
Does that not seem 100x sadder than simply running an ad that says ‘our bread is delicious’ etc.?
The ‘no been perfected yet’ criticism you make is another way of saying ‘people are currently doing it wrong’, which is what the article says. So you agree with the article.
Anonymouse; I think the take out from the article isn’t that trying to advertise on the web is a waste of time, it’s that the way we’re currently trying to advertise on the web is a waste of time.
I know a really good joke about big cunts. None of the protagonists in it drive a Honda Jazz (just like the hipsters in that YouTube film).
Didn’t the Kingsmill confessions idea come from an ATL agency – i thought they were incapable of producing anything other shiny nuggets of pure brilliance in every medium?
It’s just a random shit thing, you can’t claim all digital marketing is inherently wrong headed because you found one bad example – is all TV advertising hopeless because someone made BMW Joy?
I’ve done a lot of these things and frankly in retrospect most were shit and the numbers disappointing but when they work, they work spectacularly well (best job in the world, spot the bull, japanese condom thing etc) and it’s worth spending the equivalent of one press ad’s slot in the metro to have a go at a getting a winner.
b-b-but I don’t a, b-b-b
I just …
Hmm. Fair point.
is this the sound of someone realizing that nobody gives a shit? how cute.
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