Spot the difference!
Land Rover ad, press section of D&AD 2001
Winner of Winners, ANNA Awards, 2011
This throws up a few questions:
1. Why are RKCR/Y&R running a remade version of a Land Rover ad (same creative team, by the way) ten years after the original? It even has the same rather tortuous and unnecessary pun (‘don’t be weather beaten’).
2. Why did someone award it Best Newspaper Ad of the year, bearing in mind it’s kind of been done before a teensy little bit?
3. If at least three people in my agency noticed this, why didn’t the judges?
4. Have we really come such a short distance in ten years that an also-ran ad from a decade ago is today’s best?
5. Why is the new ad dark? Is it just to differentiate itself from the old ad, or is it a comment on the veil of darkness that has descended over UK creativity in the last decade, as evidenced by this rum old do?
6. Who gives a fuck?
Answers on a postcard to the usual address.
6.
It’s not as if Mike & Jerry need the ¬£25k either.
They should be made to give it back.
Why would RKCR / Y&R enter it into an award again? Very risky isn’t it? Someone might notice and then…well…what you said really.
“This is a classic piece of press advertising: a retail proposition delicately wrapped in a strong creative idea. The information is perfectly ordered, too. The intriguing headline sets you up for a highly topical visual pay-off. Terms and conditions have never looked so compelling.”
Simon Learman
Executive Creative Director, McCann London
Jim, I don’t think you enter the Annas. They just take whatever ran in the papers that month.
Simon: oddly enough, terms and conditions looked identically compelling in 2000.
And the Discovery has gone up 50% in ten years. Is that bad?
I think the new endline really changes the meaning and makes it a completely new ad.
What a fucking boring ad. That actually got in the book?
I like sausages
creative and McCann’s. interesting.
Sausage man, my favourites are M&S Pork sausages. They’re not the best, but they’re 93% meat and they taste great. I hate organic sausages with herbs and all that nonsense. I just like a straight pork sausage or three in a sandwich with ketchup and a mug of tea. Yum.
stop being such a moaning bunch of cunts.
Alright, so some people repeated an ad for ten years back. That’s all right, innit?
Or is it a bit lazy?
I don’t know. Because I’m a daft cunt and my mum is a whore.
i hope she gets aids.
Never with gravy, Ben?
I’m not a big gravy fan.
Maybe that’s where all this started.
Jimmy Doherty’s sausages are pretty good, if you’re looking for a quality supermarket celebrity-related banger. Jamie Oliver’s are shit. And Norman Parkinson’s used to be great, but are now no longer free-range. He must be turning in his gravy.
You don’t enter the Annas, the Annas select the ads they like from the year, they liked this one, good on ’em, get over it.
Maybe I’ll go back to my hair cut of 10 years ago and see if that has the same success.
Annas sounds a bit like Anus uh huh huh huh
I give a fuck.
It’s a low ebb.
That is so depressing.
Has it really come to this?
Is Guiness Surfer going to win a gold at D&AD this year?
Maybe it will be in colour this time.
its basically a VW ad with a Land Rover logo on it, innit bruv.
Ever wondered why advertising’s in such a dire state?
Because before we had David Abbot, Fay Weldon, Alan Parker, Charles Saatchi, Indra Sinha, Ridley Scott…
And now we have this:
“…I don‚Äôt know. Because I‚Äôm a daft cunt and my mum is a whore.
i hope she gets aids.”
I’m quite partial to a pork and apple, or even a chilli sausage.
I wear a sausage crown in my sausage castle on the top of sausage hill.
Its worse that they’ve changed the colour and the photos…proving that they know exactly what they are doing. Cheeky. P.S The first ad in the D&Ad is better.
Sausage Man: I forgot to mention that I am very partial to a merguez.
@David
Nicely put.
Oooh Northern Boys love gravy.
How do I look in front of the weather map, Ben?
http://bit.ly/fdeY7z
I guess they’re entitled to win the Anna’s because of the way the entry criteria works.
I hope they’ve not entered it for any other awards though. That would be trying to pull a fast one
Yeah, no problem with what the team or agency did (although why repeat that ad?).
And maybe it was the best newspaper ad of last year.
The fault lies with the judges who didn’t notice.
No problem with what they did? Re-Running a D&AD accepted ad they did 10 years ago and entering it in an award show.
I’ve got a problem with it. It’s fucking stoopid. What did they think would happen?
The agency/team didn’t enter it. All the ads that ran in papers got entered automatically.
For all we know the client asked them to redo the ‘rain’ ad for ‘snow’ because they had no cash. Or they really loved it. Or something.
and that’s ok is it ben?
you don’t think they should have said anything?
you don’t think you get into the anna’s by taking people out to lunch?
i think your criteria for determining who the cunts are is based on where you’d like to work.
dangerous game.
I’ve no idea how you ‘get into the Annas’. I thought they just took all the newspaper ads that month and asked someone to judge them, so you have no say over whether you are entered or not.
If I did an ad ten years ago that I then adapted and someone called up a few months later and offered me £25k because of how much they liked it, I would take the money and shut the fuck up.
So, on the basis that I would have done exactly the same as Mike and Jerry, I would be somewhat hypocritical in suggesting they should have turned the cash down or pointed out that the ad had already been done (pretty much) a decade earlier.
I think the judges are at fault here, and since I have no idea who they are (Mr. Learman aside), I have no idea if I’m pissing off anyone I’d like to work for.
Dangerous game indeed.
yet, i can’t help but think that if your press ad was pipped at the post by this one and it was produced by grey, we’d have had another one of your trademark rants.
I guess we’ll never know.
Unless that happens.
(Trademark rants? Hee hee.)
Everyone knows that’s been done before. If you don’t know then you shouldn’t be a judge.
Basically they can’t judge creativity? I mean, isn’t it all about being original?
why should a judge know what ads have gone before?
Maybe you’re a better judge if you don’t have an encyclopedic knowledge of the press ads from the last 10 years.
So a film critic would be better if he’d never seen a film, then?
Or…try and cope with this idea…would it make him BETTER because he could judge current work in the context of what has gone before.
What do you think?
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