I can’t seem to find it on YouTube, but you can watch it here.
James Watson, marketing director for Stella Artois Western Europe, said: “This latest instalment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet.
“Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade.”
Does anyone else think it’s just shit?
(Hang on, I have my reasons)
I know this isn’t the first time I’ve brought this up, but the current Stella campaign MAKES NO FUCKING SENSE.
1) Why is it now set in 1950s French Riviera? It’s Belgian FFS (I know all the good old ads were set in France, but they were also set in a time where a beer had a greater significance and could work believably as a sort of currency). This leads to posters that have absolutely no meaning or idea at all:
I’d complain about the endline that bears no relation to the picture, but that leads me nicely on to point 2.
2) Each TV ad consists of three turns/twists/changes. This is supposed to reflect/convey the fact that the beer is triple filtered (like I give a fuck). If any of you like this campaign can you, hand on heart, say that anyone would ever notice this and take it in? THEN, would they give a shit? Of course not.
Check out the three ‘twists’ here:
Here’s how to do triple something-or-othered properly:
3) WHY THE FUCK DO ALL THE CUNTS IN THESE ADS ORDER A STELLA ARTOIS ‘FOUR’? FOR CUNTING FUCKSHIT’S SAKE! THEY ARE SUPPOSED TO BE FRENCH. WHEN FRENCH PEOPLE SEE A ‘4’, THEY THINK IT’S PRONOUNCED ‘CAT-RER’. THAT IS BECAUSE THEY HAVE A DIFFERENT LANGUAGE TO US. IT IS CALLED FRENCH AND SOME OF THE WORDS ARE DIFFERENT. ONE OF THESE WORDS IS ‘FOUR’, WHICH THEY CALL ‘QUATRE’. JESUS FUCKING WEPT.
4) Every time I see one I weep for the old days:
Aren’t they just a perfect example of the downturn of advertising? A campaign that used to be brilliant and make perfect sense now does neither of those things but still wins awards.
I give up.
*shoots self in face*