Terrible addy idea but done well. Funny. Apart from the post pack shot gag.
Beautifully crafted, the toupee one made me laugh more though…
fuck it. that’s epic. lololol
Where did that run? Has that run? Or is this scam-tastic..?
At ALS, I know what you mean, but even if this was just a test film it’s good enough for a viral and will probably do quite well just running on youtube.
Compared to that terrible sausages crap you put up the other day, this is masterful (were you drunk?). A simple product message, brought to life in a thoroughly memborable way. All wrapped in a tone of voice that is distinct and disruptive to the category. Imagine – a vacuum cleaner product with personality. The anti-dyson.
Nice. (Another good counter to the ‘that’s a dull category’ people).
Yes – it’s addy….but hey, it’s an ad. It’s ok to sell (and sell in terms of actual sales as well as selling a brand, a promise, a point of view). It’s what you get paid for. How you sell is the question.
Oh – I agree it didn’t need the plug shot at the end.
PS I really hope it’s not scam and a client DID buy it and it DOES run on TV and everywhere.
PPS The anti-dyson would have been a good brief for this. But really of course the brief was the product name. That’s a good example of how the idea HAS to come from the product. Not be layered on top of it (which is what so much advertising does these days). This really is a note to clients, more than creatives … Give them something powerful that’s in the product and let them bring it to life. Sounds quite simple doesn’t it..? Yeah – if only….
The Toupee one was just plain boring storytelling and super generic. Just because it used subtle humour does not mean its good.
Also it did not anything to the brand in any way.
This video takes the classic horror film The Exorcist. and turns it on it’s ear. It’s surprising and hilarious…and one of those rare instances where you actually do laugh out loud.
Stephen, I was definitely not drunk.
Very, very high on crack, though.
Stephen. You see your opinion? It’s not fact. It’s just an opinion. And positioning your opinion as fact just makes you sound like an arsehole. Or worse still, a junior planner.
cannes lion 1997 or 1998
well I bet the creators of that ad were not even in the business in ’97.
And even if…what difference does it make? Does it make this execution (which is totally different) bad?
Ad-Trolls are the worst.
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