I don’t know about you, but to me, 2011 seems to be shaping up to be year number five in the UK advertising slack streak.
But what seemed worrying a couple of years ago has now become the status quo. It’s been five years since the Gorilla put away his drumsticks. Yes, there have been a few very good ads, but nothing truly great.
And I worry that that means the spinning of the vicious circle continues: crap ads get made, the standard falls, the best ads of the year are less good, clients and creatives are less inspired, crap ads get made…
So there is absolutely no reason to stop it and anyone who tries will be a lone voice in the wilderness.
It feels a little like we’re looking out of the window at a grey rainbow and no one seems to think its unusual.
That sounds quite sad.
Any ideas how to improve things?
Failing that, what’s your favourite ad since Gorilla?