It’s fine, you know fine.
No more, no less.
To include Concorde must have been a tough call.
another ad with an Important-Sounding Yet Ultimately Quite Dull Voiceover.
is no-one having fun anymore?
Big fat load of nicely shot nothing.
That’s some of the worst writing on any ad I’ve ever heard. How overwritten is that ad?
So much craft and love in the pictures but so shit and dull and creaky a voiceover. It sounds like the moodfilm script read by that animatic chap who does mine. On the plus side, nice ‘taches throughout.
I agree, Concorde is just a sensational piece of design. It still looks like the future of flight. Ha ha, I just wrote The Future of Flight. What a cunt.
Concorde is like Hendrix’s guitar playing: really old but yet to be bettered or made to look old.
I have to say that the attention to period detail is awesome, though.
Ha, ha, I just wrote ‘awesome’. What a wally!
I liked it right up to the line ‘to the edge of the world, the edge of heaven, the edge of dreams.’
Then i had to perforate my own eardrums with a biro.
And Hendrix is dead and Concorde is, like, kind of dead. Coincidence? I think not.
At least Concorde didn’t crash because it flew into a load/gaggle of geese. Always thought that would be a crap way to go even though though it is supposed to be pretty common.
I’m looking out of my window at a poster with featuring a stick of rock with ‘To Fly. To Serve.’ running through it. There’s a lame line explaining the visual next to it. The telly ad, by comparison, is awesome. Ha, ha, I too just wrote ‘awesome’. [Administrator removed self-admonishing comment]
It’s hovis meets honda. But looks nice.
Really glad I wasn’t the one who had to make the call on whether to include Concorde or not. I’m glad they did though.
I can kind of see where it’s all coming from. I mean, why fly BA instead of Virgin when there’s a choice? It’s got to be about a heart over head decision.
Spot on detail, although I’d have thought they would scrub out the fuck-off HSBC logo on the side of the walkway. All a bit chairman’s wife, really.
With all the talk of men, I really thought they were going to reveal a female pilot at the end. (That might not have been a good strategy, I’m just saying…)
The only really good bit was all the planes together at the end.
It reminds me of the Mel Gibson airline ad in the ‘Ransom’. Can’t find it on youtube but it’s been done etc…
Did he say ‘battle stars?’ Blimey! BA battled stars. That is fucking impressive.
VW, Hovis, John Lewis and now BA all doing the trip through the decades thing. Boring
They spend a lot of time trying to connect modern aviation with the time when aviation was extremely dangerous.
Paul – and Honda. And BA already did a through the ages thing with all the passengers. Chris Palmer shot it and it had Something In The Air (geddit?!?!!???) as the soundtrack.
Peroni anyone, another nostalgia trip.
Research shows heritage and blah blah
to fly to serve. obedient wank. that put me off. even more than the vo. or maybe it had been the vo and to fly to serve is the straw that breaks…
now i may be an utter **** but if i had to pay for it myself, i would fly what is cheaper, given the range got the same security standards. there is no point of difference to me. i just want to get from point a to point b. safe-ish and comfortable-ish.
thank god they included the concorde. thats about the only thing that proves the pioneering spirit they want to convey.
i thought the title was NEW BAD AD. Than i found i misread it. And than i found it actually was bad.
Yawn. Another moodfilm made into an advert.
I’m no aviation expert. But I’ve seen Top Gun. So I know all about ‘jet wash’. And I reckon that if Concorde came that close to anything else in the sky there would be A Major Incident.
Lovely attention to detail Which must mean that the HSBC logos have been left in for a reason……
a different VO delivery would make it lovelier.
it’s a fine line.
I’d still rather get laid by the Virgin girls in the ad with the Muse track
paul, i dont. what no. 12 said. wheres a female pilot. they surely employ some. while were at it. im fed up with hot chicks in airline ads. where are the hot guys?
The VO isn’t just smug, it’s arrogant.
Which makes it totally un-British. And hence un-Britishairways. I’d also rather fly with a bunch of hot virgins.
To continue the Hendrix/Concorde simile, they both catch fire occasionally, too.
I thank you.
what they are showing is so fcuking literal! just people getting on planes at airports.
couldn’t someone use their imagination on this? feels like no-one put enough thought into the VO either
wow. Rainey Kelly really has nothing to worry about.
They should have put a Spitfire in it.
wow. yet another epic corporate video. this is supposed to get me on a BA plane in 2011? Really? You know what does work though, on foreigners at least. hearing an English accented pilot on the PA in a plane just before takeoff. immediately conjures up the RAF in the battle of Britain and all that. make an ad about that.
A little humility could have gone a long way here….
We should just let the directors make the ads from the start, screw the creatives. Nicely shot but with no substance.
Does anyone know who the VO is?
The VO is Jack Davenport
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