Guy Fawkes Night is over and that can mean only one thing: as far as the UK advertising industry is concerned, it’s Christmas.
Let’s start with Morrisons:
A real departure. Quality writing and direction. I only question the British public’s inclination to lap up something on the negative side. Yes, there’s a good reason for all the doom and gloom, and it makes a refreshing change, but will we take this reminder of Christmas’s shortcomings in the right way, or not? Who knows?
And then there’s M&S:
I think it feels a bit generic, leaning into Littlewoods territory. Where’s the proper pizzazz? Where’s the big song? Where’s Take That?
Sainsbury’s and Tesco, it’s over to you.