Be more dog
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http://www.youtube.com/watch?v=iMzgl0nFj3s
The first few times I saw that I stopped watching after 30 seconds, assuming it was an ad for Pedigree Chum.
Then I saw it in the cinema (no escape) and finally understood.
Or rather I didn’t.
You see, I don’t get what being ‘more dog’ has to do with a mobile network.
‘Click on the link, Ben! Visit the website!’
Sorry. If the ad doesn’t make me do that, I don’t do it. That’s how ads do/don’t work.
I think it’s very well shot though, and the script is pretty good.
A great piece of entertainment with no logical connection to the product/service. Fun to watch and well written and produced? YES. Advertising? NO.
It’s barking.
I’ll get my coat.
I’m sure the target market will lap it up.
It’s a terrible ad.
I wish i’d done it.
Maybe it’s brotivational:
Be more, dog.
Dogs don’t think. They just do.
Fits in quite well with a mobile phone company I would have thought.
You want to speak to someone. Do it now.
You want a picture? Do it now.
You want to facebook a twitter? Do it now.
It’s a new way of answering the age old “Carpe Diem” brief.
It’s the same as “Just do it.” But less pretentious and more sweet with dogs and a cat in it.
Bet I’m wrong though.
I went to the site just to see if this pile of kitty poo links up to anything half sensible. And I was right in my assumption that it doesn’t.
ANIMALS! AHAAAAAAA! SAVIOUR OF VCCP!
Scrivener: that’s a long walk for a piece of used bog roll.
Ben: I don’t quite understand your metaphor but I presume that means my interpretation hasn’t persuaded you that it isn’t incomprehensible.
Thank god for different opinions though. Or internet comments sections would be boring and short.
I just mean you’ve had to give me a long explanation for something I don’t value much after hearing said explanation.
I like how it makes me feel.
True that it could be for lots of brands.
But 02 got their first.
Undoubtedly inspired by the rather excellent Sad Cat Diary.
http://www.youtube.com/watch?v=PKffm2uI4dk
You valued the ad and my explanation so little that you posted the ad itself, your own explanation of how you can’t understand it and a reply to my explanation of why I can (which was shorter than yours).
Anyhow, neither of our opinions matter.
It’s a teaser for O2’s upcoming 4G service, isn’t it? Dying to see how much money they spunk up the wall on a CGI cat in the next 12 months…
@12:
http://1.bp.blogspot.com/-U9amXPMk0fY/UYRoCpuzrZI/AAAAAAAAAPM/AoVLV1QO8OQ/s1600/no.png
@ The Scrivener: lucky you chose advertising over law.
I get the point about it being a bit indirect, but I have to agree with pedantic – it just made me feel good. And I don’t even like dogs.
And if you want the plannery bollocks, I also think there’s a nice observation in there about our jaded attitude to technology – and in Britain, our jaded attitude to life generally.
I’m normally a cynical bastard but I even quite like some of the gimmicky digital bits.
Other things that make you feel good but have nothing to do with mobile phone networks:
Cake with your granny.
Taking a really good dump.
Any of the fights in Pacific Rim.
Giving money to charity.
Bad things happening to John Terry.
I quite liked the obliqueness. I watched it on actual real telly and thought ‘lordy (my inner voice is posh), that’s an excellent piece of work in an otherwise moribund break. But why ‘be more dog’?’ After some thinking I realised that I was being encouraged to carpe the bloody diem. I liked it less, as intellectual scrutiny diminished it slightly, but it still got a big 8/10.
For the record (like anyone gives a fuck and rightly so) I don’t like cats much (yours were cool though Ben) and I really don’t like dogs. The British Public, on the other hand, love dogs. Love ’em. More than kids even.
You forgot the dancing pony there, Ben.
Being a dog is a good laugh, right? You get to sniff people’s genitals in public without fear of persecution. This new thing from O2 is going to be as good as that, I’d imagine…
Any road, it’s quite funny, and it’s different, which is good.
And I don’t care that I don’t know what it’s all about right away. I’m sure I will before long.
Ben: I agree. Law doesn’t interest me in the least so I imagine I wouldn’t have been very good at it.
I’d like the cape though.
It’s stupid.
Cheers.
Ben,
“other things that make you feel good that have nothing to do with mobile phones” ????
In that case open a new file called “other things that are worth waiting for that have nothing to do with Guinness”
But waiting for something good is quite a specific thing that Guinness is famous for, completing the loop of logic very neatly.
Seizing the day=something you would say about a mobile phone network? Tenuous at best.
@24
Guinness and “worth waiting for” comes out of the product. It takes up to two minutes if you want to pour a proper pint of the black stuff.
So no, it’s not completely random, as opposed to this dog and pony shit that’s rampant at the moment.
inspired in part by Henri Le Chat Noir maybe?
http://www.youtube.com/watch?v=IiYUzYozsAQ&feature=c4-overview&list=UUKV9BaMeTZ1XkpTzvJl226Q
Liked the ad, couldn’t be arsed to go the website and find out what rest of it about though
What kind of bling does your dog sport? You don’t need to be a celebrity to make your dog look fab wherever they go. Dog collar charms are a favorite way for many owners to dress up their dog collars. Pick one that matches your personality or the personality of your pup!
My dogs really like opening presents, even if they have nothing in them. Ripping apart a cardboard box is great fun! Only do this when you are around to supervise and make sure your dog does not like eating cardboard. Make sure you remove anything sharp (staples etc.) or dangerous from the cardboard box.
taking a dump does feel great. many times it’s been the highlight of my day. a creative recruiter once asked me what my greatest strength was.
i said, “that i could comfortably take dumps in my friends’ houses.”
I don’t mind this. Agree it could be for pretty much anything but it is memorable, stands out and makes me like the brand.
A gorilla playing the drums didn’t have a lot to do with choccy either did it? Yes I know they said it’s about joy, but again could have been attached to any product that makes you feel good.
Ben,
It’s been a while, the Guinness at the Toucan got drunk without you…
So, ‘Be more dog’ – thought I’d fill you in fella
Roughly 30% of O2’s business is ‘Churn’, they have a whole building on an industrial estate outside of Reading (near Honda off the M4) dedicated to that one time a year – so that when your contract runs out – so they can deal with you:
Deal with you leaving
Deal with your demands for a PAC code
Deal with your belligerence over not having the latest iPhone
Deal with your annoyance over the cost / coverage / technology / act
And everyday, every month, every year, 30% of your customer base ‘churn’
As much as this is an opportunity to gain new customers from this ‘churn’…
Retention is always better then acquisition, for example Playstation sell at just break even and only really come into profit when the customer buys at least two games… given that they will it’s business that works
After gaining a new customer, and subsidising the initial cost of the iPad/HTC/ect – the advertising – marketing – retail space – the CAPEX – it’s only really the last few months of the contract that’s delivering profits…
My dad, god bless him has been with Vodafone since the beginning of time, and only recently has gone pay as you go… after three decades on the same old plan! He was the perfect customer, who’s now retired, who’s son has helped him to ‘churn’ – now they make £20 a year from him…
Now imaging 20/30k people ‘Churning’ every day, every month, every year ~ and thats where dogs come in, and cats leave
“It’s a multi million pound problem”, was written on the brief – because it is
Good boy, Ben, Good boy, Who’s a Good Boy
now roll over (your contract) and I’ll rub your belly (with rewards) for your loyalty
By turning your customers from Cats into Dogs…
You can close your cost centre in Reading…