Be more dog

The first few times I saw that I stopped watching after 30 seconds, assuming it was an ad for Pedigree Chum.

Then I saw it in the cinema (no escape) and finally understood.

Or rather I didn’t.

You see, I don’t get what being ‘more dog’ has to do with a mobile network.

‘Click on the link, Ben! Visit the website!’

Sorry. If the ad doesn’t make me do that, I don’t do it. That’s how ads do/don’t work.

I think it’s very well shot though, and the script is pretty good.