P&G pull out another nice one, but…
Here’s a follow-up to that moms-help-you-out-or-something ad for the 2012 Olympics:
https://www.youtube.com/watch?v=57e4t-fhXDs
It’s very well made, and the idea’s a good ‘un, but I really wanted to see this alternative angle:
Open on lots of shots of moms putting plasters on little kids who have been hit, and consoling others for being bullied.
This gets worse as the kids grow older until we see moms visiting older kids in hospital after they’ve been beaten up with baseball bats and knives. Or perhaps we see a mom finding her son hanging from his bedroom ceiling. Maybe there’s a mom identifying her son’s body after he’s been tortured to death or another after he’s been sodomised with beer bottles then set on fire.
Endline: We decided not to sponsor the Winter Olympics because Russia practices and preaches institutionalized state homophobia.
Fuck Russia.
Signed, P&G
Just a thought.
How about it, P&G?
Brilliant. Someone should make it.
Indeed, awesome.
you should definitely splice those images in.
W&K Portland 2 – ROTW 0
France is doing some very nice work lately.
Spot on, Ben.
Although the ad is really nice, beautifully made and effectively moving in the way P&G wants, your version would surely be a big hit… like the ones those demented fucktards are gifting some people with just for not conforming to their bigoted and “macho-centric” worldview.
However, I wouldn’t expect any of the big brands, or even the medium sized ones, to suddenly grow a pair and spend (some of) their mktg dosh to highlight what’s absurdly hypocritical with Russia’s “we will tolerate homosexuals in the winter olypmpics”.
Too many million consumers to upset.