When Did You Last See A Good KFC AD?

Here’s a new one that smoulders like a Zinger Tower Burger:

Really well shot (interest declared: by my friend Jeff Labbé) – to a level that a fast food ad really doesn’t usually enjoy.

I did wonder if the product moment would work, but it’s pretty good. Great American Bites? Rodeos. Fine by me.

And let’s face it: it’s several thousand times more memorable than whatever they’ve been doing for the last ten years (none of which I recall).

Comments 17

  1. Wigan PR wrote:

    Sorry, Ben. But this is utter tripe.

    I know whenever friends are involved it’s hard to say “what a load of bollocks”, but sometimes you just have to say “what a load of bollocks”.

    Posted 21 Jul 2014 at 5:36 pm
  2. ben wrote:

    If I don’t like my friends’ stuff I don’t put it up.

    Or I put it up but I say something non-committal about it.

    Posted 21 Jul 2014 at 5:39 pm
  3. Anonymous wrote:

    Sure. It’s nicely shot. (Not that difficult given the subject matter.) But it face plants in the dust when the product comes in.
    The “Chairs” ad they did a year or so ago was much better than this.

    Posted 21 Jul 2014 at 6:59 pm
  4. Dan Madden wrote:

    Doesn’t really say anything true about KFC. It could be for a Burger King / McDs etc. by swapping out the money shot.

    Better shot than the usual shite though.

    Posted 21 Jul 2014 at 7:31 pm
  5. Oh, do come on... wrote:

    You should put up the 20″ cut that’ll actually run…

    Posted 21 Jul 2014 at 8:44 pm
  6. Brian Clough wrote:

    This is a bit shite. Its just a polished turd. You’ve gone all LA LA and soft Benjamin.

    Posted 21 Jul 2014 at 11:17 pm
  7. Pale wrote:

    Gash. Utter gash. Addy addy gash.

    Posted 22 Jul 2014 at 12:18 am
  8. Fraggle wrote:

    This is still the best KFC spot of all time…


    Posted 22 Jul 2014 at 4:37 am
  9. Adam wrote:

    I showed this to a friend and asked him to guess the brand…

    “Budweiser? Levi’s? Diesel? Nike?”

    Posted 22 Jul 2014 at 8:49 am
  10. Me wrote:

    What my old CD used to call ‘Sponsored entertainment’.
    Still, at least it looks nice.

    Posted 22 Jul 2014 at 8:56 am
  11. steakandcheese wrote:


    Posted 22 Jul 2014 at 9:43 am
  12. Jon wrote:

    Sorry. No emotion. No connection. Never gets in there. No real connection between real rodeo riders. Opportunity missed.

    Posted 22 Jul 2014 at 11:31 am
  13. Talking cats wrote:

    100% American.
    0% horse.

    Posted 22 Jul 2014 at 12:42 pm
  14. Timothy wrote:

    “I ate the bones”

    Posted 23 Jul 2014 at 7:01 pm
  15. george p wrote:

    I miss those old wrangler ads.

    Posted 25 Jul 2014 at 10:20 am
  16. Anonymous wrote:

    Looks really good, nothing wrong with a sun bathed “days of thunder” feel to your piece. If I was your friend I’d edit the pack-shot out and get more footage that wasn’t used in the ad. It’d look good on any DOPs reel.

    As an ad for KFC… no man, not for me.

    Posted 25 Jul 2014 at 11:41 am
  17. Jud wrote:

    These ‘bites’ come in three flavours; Texas BBQ, Sweet Misrouri Mustard and Kansas Chilli. I bought a bucket each of the first two flavours because I don’t like spicy food, but they’re all fucking hot – even the damn BBQ!

    Posted 07 Sep 2014 at 9:36 am

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