Media Arts Lab Takes the emmy


An Emmy in the office about ten minutes ago.

Last year it was a Cannes Grand Prix, this year we won an award that I think trumps that.

Yes, the Emmy is only open to American ads, but they give out around 20 CGPs a year these days, so they’re kind of losing their lustre. And besides, an Emmy is a proper award people outside of the industry have heard of. Big stars and big shows win Emmys, and if you want to win this one you need to make a big ad. Try to sneak round the side by running something at 3am on the US equivalent of Dave +1 and it will have no chance.

I remember one of the times I was working over at BBDO NY for a bit. Phil Dusenberry was showing me and my AD around when we came to Michael Patti’s office. He had a built-in shelving unit that seemed to have been custom made to accommodate the fifteen Gold Lions he’d won, but I was far more impressed with another trophy that stood just to the side of the Cannes metal:

‘Is that an Emmy?’


‘Fucking hell. How did you win an Emmy?’

(Stupid question, but I didn’t know they gave Emmys for advertising. Mark Denton will happily tell you they used to give BAFTAs for ads, or at least they did once. I think he won the only one they ever gave out.)

Anyway, I’d go so far as to say the one advertising award I’d like to win above all the others is this one. It’s still rare, and over here it’s massive. The win and speech (yes, you get to make a speech) will be televised nationwide on Sunday. After they won the team went backstage and were congratulated by Morgan Freeman. And then Fortune wrote an article about the whole thing.

Congrats to everyone involved. It couldn’t have happened to a nicer bunch of guys and girls.

Here’s the winning ad (it’s refusing to embed).

Comments 11

  1. Would you rather... wrote:

    Win an Emmy for best ad or get a TV idea commissioned that gets binned after one season?

    Posted 19 Aug 2014 at 8:41 pm
  2. ben wrote:

    The TV idea, of course.

    Posted 19 Aug 2014 at 8:51 pm
  3. Would you rather... wrote:

    Me too. I’d rather write an episode of “Doctors” than win a pencil.

    Posted 19 Aug 2014 at 9:18 pm
  4. ben wrote:

    I’d rather have written an episode of Coupling than won a Pencil.

    Posted 19 Aug 2014 at 9:46 pm
  5. vinny warren wrote:

    Congratulations. love that award. had the good fortune to be nominated for an Emmy twice. Lost both times. Strangely enough,losing the second time was a surprisingly major bummer. got completely shitfaced at Chez Jays. Obliterated. Good times.

    Posted 19 Aug 2014 at 11:16 pm
  6. ben wrote:

    I’ll just clarify that it wasn’t *my* ad, but it’s a big pat on the back to everyone involved, directly and indirectly.

    And Chez Jay… the cause of, and solution to, all life’s problems (©The Simpsons).

    Posted 19 Aug 2014 at 11:45 pm
  7. Brian wrote:

    That ad is up there with Breaking Bad and the Cosbys now

    Posted 20 Aug 2014 at 9:53 am
  8. Steve wrote:

    You can still win a Bafta for ads. RKCR won two for the Winter and Summer Olympics a couple of years ago.
    It’s just that they have to be connected to TV to qualify, in this case doubling as programme indents.
    Well done Ben and team :)

    Posted 20 Aug 2014 at 10:50 am
  9. Butterbean wrote:

    To be fair… cracking ad. Nothing but props all round.

    Any interesting little details about how it did/ or nearly didn’t come to be…?

    Posted 20 Aug 2014 at 11:42 am
  10. Would you rather... wrote:

    I fucking love Coupling.

    Posted 20 Aug 2014 at 7:11 pm
  11. ben wrote:

    Chacun a son gout.

    Posted 20 Aug 2014 at 7:26 pm

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