There’s only one way to resolve the differences in opinion from these generations of copywriters… fight!
Wow, Howard Fletcher, John Salmon, Barbara Nokes, Tony Brignull…
So many of my copywriting heroes all in one room together (Elena’s L’Etoile was clearly the most appropriate venue for the copy titans of the 70s and 80s to meet).
Rather than write about their opinions, and those of the modern writers (no offence to them but I can’t quite use the word ‘equivalents’ here), I’m going to let you have a gander at that clip and let me know what, if anything, it brings up for you. Then I’m going to take the bits you and I found most interesting and drag them out into next few days of posts. So if you’re an AD, or a bit thick, just pop back on Friday for the weekend links.
Meanwhile, the copywriters amongst you might like to take this census. It’s the reason the little video was made, so shove your tuppence worth in the cyberslot and feel like you’ve just done something worthwhile or something utterly pointless – I have no idea what they intend to do with the results of the survey, so I don’t know if you should give it hours of consideration or just wipe your cyberarse with it.
The choice is yours!
PS: ‘Madmen v Mavens’? I appreciate the attempt at alliteration, but it’s a bit odd/poor that they’ve gone with something that’s somewhat tautological. The ‘Madmen’ are also ‘Mavens’; many would argue they have a more substantial claim to that word than the people in the Clapham gastropub, one of whom is a junior copywriter. I mean, if you’re going to stand for the promotion of excellence in the written word, write the right fucking words on your YouTube clip, FFS…