I don’t think I’ve ever mentioned how fantastic I think this ad is:
It’s a brilliant reworking of the tired old tropes of charity advertising. It stops you in your tracks an demands you read, and, if you have a heart, give a shit.
And it’s a proper charity ad with lots at stake (not a freebie paid for by an agency so they can win awards). Here’s the story behind it.
Anyway, the question is, what do you do next?
Well, the creative responsible sent me an email yesterday to explain: