This is a great idea:
(Interest declared: the creatives, Amber and Lovisa, are friends of mine.)
But if you know anyone who might be interested in buying a poster (or ten), point them in this direction.
Subletting advertising. The new big thing.
Done first by Droga5.
‘First’ is pushing it a bit. But ‘subletting’ is a good way to describe the Newcastle idea.
I guess you’d have to wait until the posters actually run to see whether this is about raising ‘awareness’ or actual cash.
I’m interested. Do you get to approve the design?
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