ITIAPTWC Episode 16 – Adam Tucker

The merry-go-round of the podcast comes to a stop on one of my very favourite people:

I had the pleasure of freelancing with Adam Tucker for about a year, which took in some very enjoyable stints at Saatchi and Saatchi, Dentsu and JWT, culminating in a trip to Nigeria to ‘immerse ourselves in its drinking culture’ in order that we might be able to answer a Guinness brief. That was fun.

I always thought it was quite a privilege to sit across the desk from Adam; after all, he’s won about a million more awards than I have. But he’s also a wealth of info about how to create great work at great agencies.

Some of the stuff we cover…

He is another one who benefitted from a D&AD workshop (incredibly, with Frank Budgen).

Why SMI is called ‘SMI SMI’.

And what happens when your agency has an exclamation mark at the end of its name.

Why ambient was so much better before everyone used it as a vehicle for scam.

What it’s like getting ‘the call’ from BMP DDB.

A small discussion of TV for the unemployed.

Which juries are toughest.

How do you do fuckloads of great Harvey Nichols ads?

Why he and Justin stopped working together.

Why you shouldn’t answer the phone in your pants.

‘…for McDonalds’.

Creatives working direct to client.

The pros and cons of freelancing.

Enjoy our chat; I know I did:

Here’s the Soundcloud link, and the iTunes link. Here are the chats:

(Also, I would normally stick up all his ads here, but Adam’s just created a spanky new website that has all his brilliant work in stunning technicolor, so check that out instead.)

Here’s the part 2 link again for reasons best known to WordPress: