ITIAPTWC Episode 32 – Brydon Gerus

Four years ago my good friend Brydon Gerus created an advertising award scheme called Adcan.

Unlike literally every other award scheme in the entire industry, it seeks to combine young, hungry creative people with briefs for companies that do GOOD THINGS©. It also taps into some of the best production companies in the world for support, opportunities and judging.

From Partizan and Rattling Stick to Psyop, Nexus and The Mill, many great production partners have signed up help Adcan grow. But they’ve also been joined by companies like Anonymous Content and Vice to give young creative talent as much exposure and support as possible.

If you’re interested in taking part (it’s free!), visit their site.

We discussed…

What Adcan is and how it started.

Why Cannes was a turnoff.

How to do good in the world.

And make a name for yourself.

The morality of advertising.

Advertising as a force for ‘good’.

Change from the inside.

How Adcan went from a thought to a reality.

Managing the partners.

The more Brydon tries to give Adcan away, the stronger it comes back.

The exposure it gives filmmakers.

The vision for the future.

Good Yin balancing out a questionable Yang?

Why awards?

How did they get the word out?

‘Using Creativity As A Force For Good.’

You need a team (big up Dan, Debs, Eric etc.).

Here’s the chat, the iTunes link and the Soundcloud link.

Cheers! x