The other day this ad campaign popped into my head:
Man, those ads were good. Until they got a bit less good. But even then they were better than 99% of ads out there.
But they literally had not crossed my mind for over a decade.
Great campaign, big brand, many awards, as an avid cinema goer I watched them countless times… but utterly forgotten (by me, at least).
Which got me thinking: what are the ads that spontaneously pop into my head when I try to think of the best work of the century so far?
So let’s give this little test a go (try to do it before reading my answer; it’ll give you a clean list): spend one minute thinking about the best ads of the 21st Century. Any country, any medium. Then lost what comes up…
I’m not going to nudge you in any direction (although you might now be thinking of more Orange ads…)
Are you finished?
Here’s my list:
The Man Your Man Could Smell Like
Nike Write the Future
Dumb Ways To Die
Chipotle Back To The Start
Channel 4 Meet The Superhumans
Levi’s Running Through Walls
Playstation Life on the Playstation
John West Bear
Met Police Knife Crime
And… I’m done.
So… Almost entirely TV. Most over a decade old. Almost entirely English.
I think it’s because that’s when and where advertising was most important to me.
Anyway, that’s my list, and it cannot be denied.