If you’ve ever been to LA you’ll know that it’s a town full of billboards. This is partly because of the number of films advertised here, but also because of the low-built, widely-spread landscape – full of gaps and sides of buildings that work well for outdoor advertising. We also drive everywhere, so there’s plenty of opportunity to check them out.
Which delights me for two reasons: first, because I live there and second, because I love a good poster. In my opinion it’s the purest form of advertising; if you can make your idea work there, you can make it work anywhere.
And that brings me to the subject of this post: the new Postmates campaign.
For those of you who might not have noticed, 180’s LA branch has been steadily acquiring Cannes Grands Prix and other awards for its excellent and often ‘for good’ work on proper clients.
The latest example of this are these excellent billboard ads. All I can say is, I wish I’d written them, they’re really well art directed and they work brilliantly in real life (here’s another article about them). Congrats, all!