Jean-Louis is the Chief Strategy Officer of The Concept Bureau. (Slight aside: I wonder why job titles are sounding increasingly military.)
I asked him on the pod because ‘strategist’ is becoming a very common word in advertising-adjacent job titles. Jean-Louis is a Brand Strategist, so what does that mean, and what is a Creative Strategist, and where do their jobs cross over with that of, say, a comms planner? What do these very smart people do all day, and how does it relate to what you do all day?
We talk about all that and much more, and if you want to know about my Butterfinger Theory, and how it relates to 2020 branding, have a listen.