MacArthur’s Park is melting in the dark. All the sweet, green icing flowing down. Someone left the cake out in the rain. I don’t think that I can take the weekend.

Guy goes to inauguration on acid (thanks, T).

Perfectionism (thanks, T).

All the footballs (thanks, J).

Bad lip reading, inauguration day:

Life tips from Ron Jeremy (thanks, T).

Awkward internet tough guys (thanks, J2).

British women protest signs (thanks, C).

All the great Obama rap lyrics (thanks, J).

Utterly cray-cray facelift (thanks, J):

ITIAPTWC Episode 15 – Sean Doyle

Sean Doyle is a fucking great copywriter and a delightful and very funny chap.

Listen to my chat with him and hear about the following…

If you really want to be a great copywriter, start by making parts for Ford.

Learn from the best in America.

ANOTHER story about a sobering first week at Leagas Delaney.

You’re supposed to care (but you can fake it).

There’s always another idea.


Brevity isn’t always the key to a good headline.

Pouring a glass of water into your art director’s lap in a massive meeting can be the right thing to do.

Writing’s better than talking.

How to crack a brief in a minute.

Gary Larson cartoons are like ads.

Stand up comedy can be better than advertising. Sometimes.

End a potential start-up by quoting Goodfellas.

Speed and client pressures can, oddly, have a negative effect on the work.

If you want/need Sean, here’s his site.

And here’s the chat, the Soundcloud link and the iTunes link. It’s another two parter, so sorry about that. I asked my IT dept (Andy) to increase the file size capability, but this one might be too long even for that. Anyway, I think Dave Dye is interviewing him soon, so anything I miss will be covered by him.

ITIAPTWC Episode 15 part 1 – Sean Doyle

ITIAPTWC Episode 15 part 2 – Sean Doyle

And here’s lots of his best work:

Sock Tea

American woman, stay away from me. American woman, mama let me be. Don’t come a hangin’ around my door. I don’t want to see the weekend.

12 contemporary writers on how they revise.

Vintage life hacks that still work.

Popcorn popping at 30,000 fps (thanks, T):

Spielberg’s amazing Oners:

Great promo for Young Thug (thanks, E):

The absolutely fucking brilliant history of rock (thanks, P):

And another one (thanks, N):

ITIABTWC Episode 14 – Kate Stanners

Kate Stanners is an incredibly creative person.

From her time at GGT under Dave Trott, via Bates Dorland, to the genesis of St Luke’s, her own start-up and then to her current position as Global CCO of Saatchi and Saatchi, Kate has taken career decisions that were unusual and, at the time, risky.

And yet they worked.

There are very few people in advertising you can say that about, and very, very few of them are women.

So Kate is a great example to anyone out there who wants to make it.

Don’t necessarily take the career path that looks most likely to make sense and create an obvious path to success. Instead, take the road less travelled and end up even more successful.

In our chat you can hear all about those decisions, along with…

How helpful it is/isn’t to have a CD for a dad.

How this Flake ad came about:

Why GGT under Dave Trott was like doing 20 years’ work in 5 years.

How the big personalities of Tim Mellors and Graham Fink worked out.

Why GGT was Dave’s attempt to beat John Webster

Why International + Andrew Cracknell meant a move to Bates Dorland

How St Luke’s began.

Why they didn’t enter awards.

What happened when they made ‘chronic’ business decisions.

…but were one of the forerunners of producing ‘content’.

The strange similarity between GGT and St Luke’s.

How it works with four creative directors and no creatives.

What it’s like when you turn up for a pitch and discover you’ve forgotten the work.

How and why you might split up with your partner of 14 years.

Whether you should start up an agency with your husband at the same time as you have your first child.

How GGT led to HHCL, which led to St Luke’s, which led to Mother.

Why Saatchi and Saatchi was and wasn’t the right thing at the right time.

How the best process can be no process.

Why playing to your position is a great skill to learn.

Why it’s never too late to champion women in advertising.

And how great it is to keep learning, particularly from the younger people in your agency.

Here’s much of the best work she’s CD-ed.

As you’ll here in the intro and the interview, it was a very enjoyable chat. Here’s the Soundcloud link, the iTunes feed and the easy old thing you can click on right here (no idea why there are two of them; unlike the last couple of weeks, it all fits in one episode).

There’s a red house over yonder, that’s where my baby stays. Lord, there’s a red house over yonder, Lord, there’s where my baby stays. I ain’t been home to see the weekend.

Hendrix live in Maui (thanks, T):

Guy makes sweaters of places then visits them.

Russian insanity (thanks, P):

For 2017, how about a world that works for everyone (thanks, B):

Vintage Yugoslavian computer magazine cover girls (thanks, D).

Photos meticulously staged to like like crap CGI (thanks, Popbitch).

Brilliant animation on a brilliant story of a teacher stopping a biker gang:

ITIAPTWC Episode 13 – Neil Dawson

Neil Dawson has created some magnificent ads (see below).

He has also creative directed some (possibly) even more magnificent ads (see below).

He has also started the odd magnificent agency.

So he’s kind of magnificent.

He’s also a very nice guy.

Have a listen to our chat and find out…

How an apparently decaying arm can get you an interview at Saatchi and Saatchi.

How losing a copywriters competition can get you a job.

Why emigrating to an unfancied country can be a great move.

When you’ve done a good ad make sure everyone knows about it.

The benefits of drinking a lot.

How to write a shit ad that’s not too shit.

Why nobody thanks you for doing a great job on something crap.

How to double your salary without moving agency…

…And get raises for lots of the other creatives at the same time.

Why a tempting move may not be such a great idea.

How to decide between Scorsese and Coppola.

Why splitting up with his partner was the toughest decision of Neil’s career.

Why gut feel is ‘an amazing thing’.

How to create great advertising for a client that doesn’t really do that.

How to make Eddie Izzard cry (in a good way).

How the Mannequin Challenge was invented.

Why the secret of an agency’s success is flawless chemistry.

…And a common cause and a common route to make it happen.

Like Nigel’s, it seems to have been a little too long to work as a single episode, so you can either iTunes Part 1 and Part 2, get it all in one go on Soundcloud or listen to the below.

Apologies for the fiddliness; I’ll aim to get it sorted soon.

ITIAPTWC Episode 13, Part 1 – Neil Dawson

ITIAPTWC Episode 13, Part 2 – Neil Dawson


American Airlines ‘Seats’.


Gee my life’s a funny thing, am I still too young? He kissed her then and there she took his ring, took the weekend.

Funny teacher comments.

Japan’s peculiar houses.

George Michael and Morrissey reviewing stuff (thanks, L):

Classic albums reimagined in Comic Sans (thanks, L).

The world’s endangered cinemas (thanks, T).

Carrie Fisher, Python, the Stones etc. (thanks, T).

Old celeb Myspace pages.

Demotivational posters.

Welcome to a supercut:


ITIAPTWC Episode 12 – Nigel Roberts


If I had to go on a show that will never exist, called ‘Desert Island Headlines’, I think at least half my picks would be from the pen of Nigel Roberts.

Why? Well, I think you could fool a lot of people into thinking Mark Twain said, ‘Why learn from your mistakes when you can learn from someone else’s?’

And I’ve bought my wife flowers many times when there’s been nothing wrong, I didn’t need anything and it hasn’t been her birthday.

And although I’ve heroin never taken heroin before, Nigel’s heroin work has heroin definitely heroin made heroin seem heroin delightfully moreish. Heroin.

Anyway, I had the privilege of watching him improve my own work on many occasions, so I’d like to point any budding, mediocre, decent or brilliant copywriters in the direction of his website, because you’ll all learn something.

As you will from our conversation, which includes such nuggets as…

Why advertising is more alluring than farming.

How to decide if you should be a copywriter or an art director.

How the recession led to Nigel’s most enduring partnership.

The interesting story behind the move to Leagas Delaney

Where that Patek Philippe line came from.

How those great Waterstones ads happened.

Why the best headlines give you something to think about.

How a lack of interference is one of the keys to the best work.

Why you should look for undeniable truths.

Why the best kind of advertising makes you think.

What it’s like getting 5 Pencils and 50-60 D&AD entries in a single year.

How looking for ‘the most miserable books on the plight of the homeless’ can lead to great work.

And how Gillian Wearing was recruited to help prevent child abuse.

Which Economist Ad is Nigel’s favourite, but why the less good ones strayed a little close to Roy Walker’s TV show.

Whether there’s a method to compiling a creative department.

How more work in less time unsurprisingly makes it harder to do your very best stuff.

Why the return of respect for agencies will be very important to the quality of future work.

And for those of you who can’t be arsed to click on the link to his site, scroll down for some of my favourites.

Here’s the Soundcloud link, which contains the entire episode. Due to this chat being a little longer than the MB that WordPress will allow, I’ve had to divide the iTunes link and the embedded thingie into two parts. Apologies for the inconvenience, but I thought that would be a better solution than truncating any of Nigel’s words of wisdom. Anyway, Soundcloud does it all in one go if you really need it that way.

ITIAPTWC Episode 12, Part 1 – Nigel Roberts

ITIAPTWC Episode 12, Part 2 – Nigel Roberts


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All is quiet on New Year’s Day, a world in white gets underway. I want to be with you, be with you night and day. Nothing changes on the weekend.

Celebs and their historical doppelgangers.

National Geographic photos of the Year.

The wonderful YouTube films of food preparation.

The most expensive cars on Earth.

Directors’ favourite films of 2016.

The Bauhaus Ballet turns 100 (thanks, O):

50 people having a worse day than you.

Lots of fascinating interviews.

1970s New York was horrible.

Andy Warhol’s wrestling analysis (thanks, T):

RIP, Carrie Fisher, script doctor:

They’ve got cars big as bars, they’ve got rivers of gold. But the wind goes right through you – it’s no place for the old. When you first took my hand on a cold Christmas Eve you promised me Broadway was the weekend.

This will be the last post before Christmas, so Happy Whatever It Is Doesn’t Offend You (thanks, D).

On the podcast front, I have some great stuff ready to go but would rather wait until next Sunday to put the next one out. There are far fewer people listening over the Christmas break, so I don’t want a good conversation to get lost in the quiet period.

Thanks very much to those of you who have listened to the episodes. I’m getting as much out of these chats as any of you, but if you are enjoying them, please spread the word. I couldn’t care less about the listening stats, but I do want as many people as possible to receive the substantial wisdom imparted by my guests.

That’s it.

Here’s to a 2017 that’s better than this turd-filled dumpster fire of a year.

Much love.

Ben x

How The Royal Tennenbaums set Wes Anderson’s style (thanks, T).

50 funniest movies, chosen by comedians.

Football Bohemian Rhapsody (thanks, J).

Great photos.

Insane photos of deep sea fish (thanks, J).

Ghana’s hand-painted movie posters (thanks, T).

YMCA, Finnish-style (thanks, T):

And I’ll leave you with my favourite Christmas carol. Merry Christmas, or whatever you celebrate, one and all!