I don’t know what I was doing a month ago, but I wasn’t reading Brand Republic.
That was when they broke the story of Lego re-running this ad:
It also featured in last week’s Campaign Private View.
The reason I’d have written about it, and the reason I’m writing about it now, is that I once suggested that companies should run their successful past ads if they are appropriate.
Come on. You have nothing to lose but the opportunity to bash your head against a brick wall trying to make something that turns out to be a big smelly turd that millions of people couldn’t care less about.