57% Of You Would Prefer A Pencil To A 100% Increase In Sales

So I rest my case about how much creatives care about effectiveness over awards.

I voted for a number one single. I’m not really sure why. Number ones don’t seem nearly as significant as they used to.

But then neither do Pencils. Or full pages in The Sun.

But they still all beat a big increase in sales.

Shhh…don’t tell the clients.

Anyway, continuing the theme of job mobility, there’s a new question of the week.

(By the way, French keyboards require you to use shift for numbers and full stops. Pourquoi?)