Was Bill Bernbach Actually Just A Useless Prick?

Doris Willens seems to think so.

In her new book, ‘Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising’ she slags him off as an INSECURE man who didn’t write any of DDB’s great ads himself.

He was comfortable with the FAMILIAR, often eating the SAME FOOD and wearing the same sober suits.

He was even FRUSTRATED at not writing the BOOK he always wanted to.

Well, I guess that makes him like Colin Millward, Albert Einstein and virtually every copywriter who ever lived.

What a twat.

(Doris Willens, I mean. Not Bill Bernbach.)