I’ve had the wonderful privilege of going to the movies a few times over the last few weeks.

Alas, the pleasure of these experiences has been marred somewhat by having to sit through this dreadful ad:

Why have BMW decided to put out an ad that feels 100% Mazda?

Why is the music so generically pappy?

Why is the VO simultaneously vomiticiously chuffed with itself AND deserving of no such chuffedness?

Why is it full of BMW logos, yet zero BMW-ness?

Why does it look like a corporate video for educationally subnormal children?

How can so many people have briefed, created, approved, made and run something so plainly, blatantly, stare-you-in-the-face-till-your-eyes-weep-diarrhoea obviously wrong?