Le Crispy, Le Tasty, Le Crunch.
I was thinking about my first-ever ad the other day, then I realised that it’s just possible that some of you might recall it.
It was for Le Crunch apples and featured some schoolkids wittering on about the fruit in a faux-sophisticated way (‘They tempt the senses like a concerto of sunbeams’. How the fuck did I ever get that past a client? Or my CD for that matter). The last lines were, ‘Ah, no rest for the wicked. What have you got?’ ‘Colouring in.’
Although I wouldn’t say it was that memorable per se (no one’s put it up on YouTube and for obvious reasons I didn’t keep a copy), it ran for three years, usually in the mornings from about 1997-1999.
Do you remember it? If so, would you like to tell me how shit you thought it was and how it nearly put you off going into ‘the business’ altogether?
And on that subject, would you like to confess to making any shitty ads in your past, perhaps providing YouTube links by which we can judge you?
Go on…it’ll be cathartic.
I promise.
I dont make ads, just watch them. This ad has been bugging the life out of me for about a week. It was broadcast right in the middle of my childhood as an 80’s child and speaking about it with a large number of people, we both remember and liked it. Also might I add, it worked! I would love to see it again, just to find someone with a copy out there!
Me too. Let me know if you find one.
Glad you liked it.
This is remarkable. I never thought I would end up addressing whoever came up with that advert.
I am not in the ad business, and god willing, never will be, but I do find it memorable, having been exposed to it at the same tender age as the above commenter. Every time I see somebody do the same faux-sophisticated schtick in a badly drawn rage comic, I think of it.
I’m afraid I can’t give any judgements as to how shit it was, because ten year old children are very bad at making aesthetic judgements.
This was my favourite advert growing up I can still qoute it word for word. I was just looking for it to show someone as my sister and I still use the lines as a joke to speak to each other.
Shows how some adverts really stick with you!
Sarah, you just made my day.
i found your advert iv had this in my head for days i liked it https://www.youtube.com/watch?v=I-zo12V81oU
Thanks so much. Now can you find the BT Cellnet ad my wife was in where a kind of silver surfer character went inside the phone? It ran a lot during Euro 2000.
Ta!
I have also stumbled upon this article after discussing the advert and not being able to find it online. A client and I were just discussing the merits of Golden Delicious apples and it popped into my head. So, there you go!
Same story here. Was googling that ad – remembered the ‘no rest for the wicked…colouring in’ line and decided to look it up. Found this. I remember it was badly dubbed? I presume deliberately.
Ummm… Not sure it was deliberate. It was just very hard to get adults to match the kids’ mouths.
Thanks for stopping by!
You seem to have overlooked the LeCrunch Red, the Granny Smith, and the sublime Golden Delicious.
90s kid here – there are a few adverts that stand out from childhood, and this one was an absolute corker.
My younger and sister and I thought it was hilarious, and would gleefully recreate it time after time anytime we had anything crunchy to eat – apples for sure, but particularly crunchy iceberg lettuce was another favourite. Literally taking it turns to eat and watching each other do the bit.
This is loaded with nostalgia for me – I’m nearly 30 now and guarantee if I started quoting the advert while eating she’d remember exactly what I was on about.
So in my opinion, an iconic 90s ad, definitely memorable, and not at all shit – thank you for the memories! 🙂