RIP Cliff

Let’s all shed a ginormous tear for the passing of one of advertising’s greatest ever agencies: Cliff Freeman and Partners.

You can read the article for the bumph behind the demise, but I’d just like to say that for anyone working in creative advertising for the last 22 years, particularly from the mid-nineties to the early 00s, this place was the gold standard. They basically invented the ad style which boiled down to 25 seconds of hilarious followed by a white-on-black punchline, that was imitated but never bettered.

Run VT: