My Favourite Print Campaign Of The Year

I did like the Honda campaign, but this one had everything for me: craft, copy, art direction, attention to detail, a lack of resemblance to conventional advertising that made me notice and read it and a wit that runs through all the best VW work like the words in a stick of rock. They also flatter your film knowledge, which is great as the ads are designed to run in the Observer Film Magazine.

The people behind it were Steve Hall – Copywriter, Daniel Seager – Art Director and Pete Mould – Designer