The Big News Of The Day

Is that Fallon have lost Sony.

I suppose we can only speculate about what made Sony put the account up for pitch in the first place, but it’s quite telling that the business has gone to the groovy hotshop Anomaly.

By the way, with the loss of Asda last month, the reported billings hole for Fallon is £125million.

That is an agency-changing sum of money.

Let’s see how it changes Fallon.